Cricket guy - Americans are already eating bugs in some packaged foods. They are often used as coloring (as in Starbucks Strawberry Crème).
Yes - red dyes are made from an extract that comes from beetles. I found this out trying to figure out why I have allergic reations to so many cosmetics.
The cricket guy DID address the soy issue- many non-animal protein products are made with soy, and there is some concern (no idea how legit it its) that too much soy can increase estrogen levels - a problem for men. His product might catch on, but not with A&P - more likely with specialty stores that sell protein bars, or a website. He'd need an endorsement from someone in the fitness comunity, and they were correct in that he needs to play up the protein, not the cricket element.
The Apple bomb? Seriosly? It's not new, it's not healthy. A very similar product is sold by two companies I know of - not a whole baked apple, but apple "tartlets" made of sliced apples, caramel, inside a dough. I just looked up the one sold by Omaha steaks - it's 350 calories!! And, no, not considered a healthy option, just a dessert. (a pretty good one, too, and microwaveable) Hell, Taco Bell sells caramel apple empanadas, I bt those are healthier than her "bombs".
I figured they would end up with the "gluten-free" item, no matter what it tasted like. They didn't even address the calorie count, though the fitness focus group did address the sugar content. "Gluten free" is becoming a buzzword for "healthy and natural", when that isn't necessarily so. It does often mean expensive, though. And I noticed the filling still comes leaking out when you bite into it - they look very messy. I cracked up when the task was to make something "healthy and natural", and the suggestion to fix the soft filling was to add a chemical stabilizer to it.
I predict if this product takes off, it will develop into a line of alternatives to Little Debby brand snack cakes - "Little Izzy's gluten free snack cakes" - marketed as a kids' snack. first they have to find a way to make them cheaper, and then have different flavors. Because, yeah Chai and Espresso are not most kids' favorites.
I'm skeptical though - I keep seeing gluten free crackers, cookies, snacks, at my supermarket, and keep reading people advocating gluten free eating, while doctors and nutrition experts say there's no evidence that it's healthier.