Mark Burnett is at it again...
AXN’s latest original production, The Apprentice Asia, is set to make waves across Asia this May 2013! The Apprentice, created by reality TV guru Mark Burnett (The Voice, Survivor), with multi-billionaire Donald Trump as host and co-executive producer, has been a worldwide runaway success since its debut in the United States in 2004. The Asian adaptation of the mega hit reality series, The Apprentice Asia will be hosted by aviation tycoon Tony Fernandes; with the production helmed by Fremantlemedia Asia, a leading global entertainment production company which also produced the Indonesian and Australian editions of The Apprentice.
The elimination competition format will now pit 12 Asia-based business executives against each other for the lucrative opportunity to work for one of business magnate Fernandes’ businesses.
I'm a little perturbed at this show treating Asia as a country instead of a diverse continent. Can't we have 'The Apprentice India' or 'The Apprentice Malaysia' just like there's an Apprentice US, Australia and UK?
I do love that in the first 10 minutes of the first episode, the men brought up Americanism when choosing their team name. It's unfortunate that they ended up choosing a very American name - Mavericks - instead of choosing a name that represented them. I liked the name "Gempak". Same for the women's team - I wasn't excited about "Apex".