I'm biased but hooray! Finally one of these reality/competition shows that depicts the industry and goings-on of what I do for a living.
I'm not sure how many people who've never worked in advertising would enjoy it though. I think it would be quite boring to them.
I'm enjoying it fine in the same way I think chefs and fashion designers may enjoy Top Chef/Project Runway...seeing the creative process and being familiar with its ups/downs and commiserating in joy/misery as well as hope that others not in our industries may have a newfound respect for what we do, what we know and how much we know...more akin to other expert authorities on specific subject matters like attorneys and engineers as opposed to a service industry or in this case just a fancier Kinkos that just moves their hands and mice to their whims.
Maybe finally future clients can see that we're not just playing around on bean bag chairs and do-nothing artsy people through hopefully more depictions on how the creative process and workflow work.
I would very much like to see less of the show striving to emphasize the roles in Mad Men to this show. While copywriting/copywriters are an important role, it's definitely not limited to them primarily as the idea men/women. Umm WHERE are all the designers, marketers, programmers...they have just as much right if not moreso depending on the campaign to sit in brainstorming sessions.
With the WM campaign, the NYC agency showcased a growing problem with many agencies and firms...the digital world passed by their print sensibilities. That said, though SK+G smoked them as far as wowing the client, it really wasn't that creative of an idea...it also resembles a lot of firms out there that are years past the times when they really were extremely creative, caring and hungry. They're the established firm that can promise consistent quality of what lesser-informed clients want/expect, without having to do much research or work, really...they've sort-of figured out how to modularize their business model to pump out project after project giving the impression of quality, though it's really just proficiency at rebranding some ad/design trend onto a client's existing brand. It reminded me of exactly what the Jabberwocky episode in Better Off Ted
was poking fun at.
Then the next episode highlighted McKinney and reassured me that this show will not only give the McAgencies airtime, but also true idea houses.
Has anyone noticed that the structure of the show resembles that of "Truth in Advertising"
? Similar "chapter" separation screens, music, etc.
Edited by Tandemonium, May 1, 2012 @ 7:10 PM.