That can be true, and I indicated that the increase in followers may not necessarily be a "favorable" indicator for the celebrity. There are other factors too, like the general makeup of the fanbase and the proportion of these people who use twitter and/or are interested in following a celebrity for whatever reason. From following Penn, I think that he has gathered a large following for a lot of reasons: because he responds directly to tweets and engages followers on discussing about religion, etc. He and Teller also take the time to meet with fans after every show, and this has gained Penn a lot of followers. I think that for many followers, after the show is over, they may unfollow or not pay attention any more, so there are lots of factors that are involved in trying to conclude anything from twitter followers. Still, Clay's fans are delighted that he's been gaining followers during the show, so for many of his fans, the increase is considered a favorable thing.
The number of twitter followers or their rate of increase is not a true indicator of popularity and an increase in numbers is not necessarily a good thing. More people are attracted to a train wreck than a sane person.
I agree. It's certainly no coincidence that Dee and Clay have timed the release of their music to take advantage of any higher profile that they may get from the show (Clay has even told fans this so that's a fact where he is concerned). Not only is there nothing wrong with this, it's very smart to take advantage of any new fans to have product available for them to purchase. I also agree that following a celebrity is different from just wanting to read tweets of someone who is not regarded favorably. For example, I occasionally read the tweets of Aubrey or Lisa, but I would never follow them.
IMO, Celebrity Apprentice has, by simple virtue of putting celebrities in the public eye for weeks, helped these celebrities gain Twitter followers/fans, or at least this might be the hope. It is no coincidence (to me) that both Dee Snider and Clay Aiken are promoting new CDs DURING the run of Celebrity Apprentice.
If one just wanted to read Tweets (like a car wreck), one need not become an actual follower (unless an account is private).
Edited by Unanimous, Apr 29, 2012 @ 8:18 AM.