So I guess my response to this show is pretty much the same as others -- I sort of kind of liked it, but it was such a flaming mess. I guess I'll give it a shot.
I kept hearing Michael Kors saying "It's not fashion. It's just clothes." So I guess it's okay to design really commercial stuff, but I'm not sure that is really a great career move. It seems like the outcome will be similar to America's Next Top Model where you get a Cover Girl contract for a year, but that doesn't make you a model. Selling one item to H&M certainly doesn't make one a successful designer, and I'm not convinced they can parlay this show into a successful business.
Zip skirt going for $350 almost made me choke! H&M should have bid on that and it would have been $20. Much more reasonable especially for the youthful look of the skirt. Apparently, Saks' buyer knows his stuff because it's sold out as well.
You hit on what is really confusing to me about the show. So H&M bought that blue dress. One of the reasons their stuff is so cheap is they use cheap materials. So I guess they bought cheap blue fabric and made the dress to sell at their price point. And if Saks had bought it, they could have used expensive blue fabric and sold it at their price point or made the leather version. But that one woman had caftans with very specific prints, and people complemented her for her choice of prints. But H&M may not be able to buy similar enough fabric to make the dress for $20 and Saks may not be able to find similar enough expensive fabric to make it for their customer at hundreds of dollars. So it seems to me that one way to get more bids is not to use prints. Or did they make three looks at three different price points? I wish I understood what was happening.
That one woman who made the pants with the unflattering fluffy pockets, did she actually say she used to sell her clothes in the bathroom at work? Why the bathroom?
I have to admit though, I'm kind of prejudiced against this show because I loathe Jessica Simpson. I watched her reality show where she was launching her cosmetic line, and it was clear she had absolutely nothing to do with the line other than to let them use her name, pose for pictures with the product (while whining the entire time like an entitled brat), and then cash the checks. I'm sure she has nothing whatsoever to do with her fashion line either other than to sign a contract and rake in money. That doesn't make her an expert on fashion. I seem to recall that the actual makers of her line tried to sue her at one point because she was contractually obligated to wear the clothes and she wouldn't. I laughed when she raved about Oscar's clothes and all the buyers passed. People like her are what's wrong with fashion IMO.
Edited by Joymarie, Mar 14, 2012 @ 4:45 PM.