That said, it is also an Internet phenomenon, with a sizable number of male fans aged 18-35. To quote wikipedia,
The show seems to have been picked up across the internet, with many sophisticated fansites popping up, and with Hasbro going beyond allowing mashups and movie trailer parodies to tolerating whole episodes on YouTube. Heck, the network sent a Katy Perry parody song to a fansite, resulting in a cool music video tribute called "Equestira Girls". And when Wired has a serious article about the show, there's gotta be something to it.
The response from the Internet is traced to cartoon and animation fans on the Internet board 4chan. In October 2010, shortly after the show's premiere, Cartoon Brew published an essay entitled "The End of the Creator-Driven Era in TV Animation", which criticized the brand-backed show and cited "today networks clearly prefer established properties over original ideas, and dislike dealing with individual artists who have a clear creative vision". The members of the cartoon "/co/" board of 4chan, having not yet seen the show, considered the alarmist nature of the essay and began watching the show, and quickly warmed up to the series for plot, characters, and animation style. This reaction soon spread to the general forum, "/b/", of 4chan, where elements of the show quickly caught on as recurring jokes and memes on the site, and themselves spread as memes to other forums around the Internet.[related article]
All this said, I've found the show to be funny, intelligent, and warm. The characters sparkle and have personality, and there's a wit about the animation. This is a show well worth watching.
Edited by cutecouple, Jun 12, 2011 @ 1:12 PM.