As someone who has always rented, and probably always will, this show is more interesting to me than any of the home-buying shows.
This is one of my favourite shows because I just can't identify with all the shows about buying and selling property. I'm a professional with a good income, but I choose to rent for many reasons: I like the hassle-free aspect of it, the predictability of the budget, and the affordability of living in a great neighbourhood and having the lifestyle I want. I don't have to pay property taxes, homeowner's fees, variable mortgage rates, interest, broker's fees, and -- most importantly -- maintenace. If something breaks, it's my landlord's problem, not mine. I work hard and play hard and I'm really not interested in having to fix the sink on the weekends.
Rental laws here in Quebec are even more favourable to tenants than the ones in Ontario. All apartments are strictly rent-controlled, landlords can't ask for security or key deposits or last month's rent, tenants have a ton of rights. There's a good reason why Montreal is such a renter's city - according to StatsCan, it has the highest rate of renters in the country, at about the 50% mark in the last census. (It probably dropped a bit in the most recent one, but it's still up there.) And there isn't the stigma attached to it here that there is in, say, many large American cities. Here, people don't rent because they're poor or because they're down and out; they rent because it makes sense.
I've been renting for upwards of eight years, and a rental apartment to me is home, not just a temporary place to endure until I decide to buy. So yes, I think it's important to decorate and make some home improvements. After all, I can take most of what I do with me if I should choose to move, and the small investment into things like a coat of paint is worthwhile to me for enjoying the space.
All this to say, I think Jodi does a great job with the show. She shows prospective tenants how to rethink a space, how a small renovation budget can really improve their enjoyment of a place, and how to negotiate and compromise to get what they want. She takes individual needs and wants into account, as well as the personality of the tenants. And she does it without resorting to many of those made-for-TV tricks like being rude, condescending, or staging "drama" for the camera.
I'd love it if she'd film some episodes here in Montreal.