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#31

DanaMB

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Posted Feb 20, 2009 @ 6:38 PM

Latest ratings from SON.

Every soap is losing viewers. Jeez.

If you're going to copy/paste, please link. Thank you.

Numbers are based on Live+Same Day ratings

Ratings for the week February 9-13, 2009

(Compared to Last Week/Compared to Last Year)


Total Viewers
1. Y&R 5,058,000 (-297,000/-784,000)
2. B&B 3,532,000 (-156,000/-474,000)
3. DAYS 2,845,000 (-132,000/-118,000)
4. GH 2,742,000 (-111,000/-140,000)
5. ATWT 2,698,000 (-181,000/-508,000)
6. AMC 2,501,000 (-72,000/-195,000)
7. OLTL 2,425,000 (-51,000/-193,000)
8. GL 2,208,000 (-94,000/-549,000)


HH
1. Y&R 3.7/13 (-.2/-.5)
2. B&B 2.6/9 (-.1/-.3)
3. GH 2.1/7 (same/-.2)
4. DAYS 2.0/7 (-.1/-.2)
4. ATWT 2.0/7 (-.1/-.3)
6. AMC 1.9/6 (-.1/-.2)
6. OLTL 1.9/6 (same/-.2)
8. GL 1.7/5 (same/-.3)


Women 18-49 Viewers
1. Y&R 1,098,000 (-98,000/-158,000)
2. GH 951,000 (-77,000/-12,000)
3. DAYS 887,000 (-40,000/-97,000)
4. OLTL 767,000 (-12,000/-208,000)
5. AMC 743,000 (-45,000/-250,000)
6. B&B 740,000 (-87,000/-144,000)
7. ATWT 681,000 (-73,000/-157,000)
8. GL 595,000 (-25,000/-239,000)


Women 18-49 Rating
1. Y&R 1.7/11 (-.1/-.2)
2. GH 1.4/9 (-.2/-.1)
3. DAYS 1.3/8 (-.1/-.2)
4. OLTL 1.2/7 (same/-.3)
5. B&B 1.1/7 (-.1/-.2)
5. AMC 1.1/7 (-.1/-.4)
7. ATWT 1.0/7 (-.1/-.3)
8. GL 0.9/6 (same/-.4)


Girls 12-17 Viewers
1. GH 57,000 (+7,000/+16,000)
2. OLTL 38,000 (+3,000/+18,000)
3. DAYS 37,000 (-7,000/-9,000)
4. AMC 31,000 (+3,000/+15,000)
5. Y&R 24,000 (-5,000/-39,000)
6. ATWT 14,000 (-13,000/-17,000)
7. B&B 8,000 (-10,000/-21,000)
8. GL 5,000 (-14,000/-41,000)


Women 18-34 Rating
1. Y&R 1.1/8 (-.1/same)
2. GH 1.0/7 (-.2/same)
2. DAYS 1.0/6 (same/-.1)
4. AMC 0.8/5 (-.1/-.2)
4. OLTL 0.8/5 (same/-.1)
4. B&B 0.8/5 (same/+.1)
7. ATWT 0.7/4 (same/same)
8. GL 0.5/3 (same/-.1)


Men 18+ Viewers
1. Y&R 1,265,000 (-91,000/-181,000)
2. B&B 823,000 (-69,000/-122,000)
3. ATWT 626,000 (+7,000/-73,000)
4. DAYS 596,000 (-65,000/-60,000)
5. AMC 501,000 (-8,000/-39,000)
6. GL 479,000 (-45,000/-119,000)
7. GH 435,000 (-26,000/-127,000)
8. OLTL 415,000 (-4,000/-110,000)



#32

Caddy720

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Posted Feb 20, 2009 @ 6:52 PM

I'm glad that GL held steady. They have been getting a lot of good word of mouth, so hopefully that will help them.

AMC deserved those low ratings, in fact they should be lower. Instead of telling good character driven stories, they are relying on stunts, and misleading promotions. AMC really needs to swtich places with GL.

#33

tam1MI

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Posted Feb 21, 2009 @ 4:35 PM

I'm surprised that DAYS is still holding in third place. After Deidre Hall and Drake Hogestyn exited, I thought sure their high ratings would nosedive, but no, they are right there in the mix.

Perhaps viewers are hanging on until Stephen Nichols and Mary Beth Evans leave?

#34

DB in London

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Posted Feb 26, 2009 @ 2:20 AM

Some fascinating local-market daily numbers for soaps mid way through this thread. ABC is really big in North Carolina, apparently. I would have never guessed that there's this much local variation in soap ratings.

#35

Dana Girl

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Posted Feb 26, 2009 @ 8:07 AM

Wow, Charlotte really loves soaps! AMC gets a 5.2, and GL beats out GH in Charlotte with a 3.2. Meanwhile nationally fans are hoping it can hit 1.8!

It's not necessarily a Southern thing-soaps don't perform nearly as well in Atlanta. Fascinating.

Edited by Dana Girl, Feb 26, 2009 @ 8:09 AM.


#36

dubbel zout

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Posted Feb 26, 2009 @ 1:59 PM

Damn, GH is still doing pretty well. I wonder how the ratings will be now that the "event" is over; here's hoping for a downward spiral.

#37

DanaMB

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Posted Feb 27, 2009 @ 10:18 PM

Latest ratings from SON:

If you're going to copy/paste, please link. Thank you.

Numbers are based on Live+Same Day ratings

Ratings for the week February 16-20, 2009

(Compared to Last Week/Compared to Last Year)


Total Viewers
1. Y&R 5,457,000 (+399,000/-398,000)
2. B&B 3,573,000 (+41,000/-533,000)
3. DAYS 3,017,000 (+172,000/-198,000)
4. GH 2,801,000 (+59,000/-260,000)
5. AMC 2,729,000 (+228,000/-167,000)
6. ATWT 2,563,000 (-135,000/-779,000)
7. OLTL 2,560,000 (+135,000/-268,000)
8. GL 2,175,000 (-33,000/-633,000)


HH
1. Y&R 4.0/13 (+.3/-.2)
2. B&B 2.7/8 (+.1/-.3)
3. GH 2.2/7 (+.1/-.1)
4. DAYS 2.1/7 (+.1/-.3)
4. AMC 2.1/7 (+.2/-.1)
6. OLTL 2.0/6 (+.1/-.2)
6. ATWT 2.0/6 (same/-.4)
8. GL 1.7/5 (same/-.3)


Women 18-49 Viewers
1. Y&R 1,268,000 (+170,000/-38,000)
2. GH 944,000 (-7,000/-175,000)
3. DAYS 900,000 (+13,000/-190,000)
4. B&B 841,000 (+101,000/-82,000)
5. AMC 799,000 (+56,000/-172,000)
6. OLTL 756,000 (-11,000/-220,000)
7. ATWT 706,000 (+25,000/-181,000)
8. GL 617,000 (+22,000/-276,000)


Women 18-49 Rating
1. Y&R 1.9/12 (+.2/-.1)
2. GH 1.4/8 (same/-.3)
2. DAYS 1.4/8 (+.1/-.3)
4. B&B 1.3/8 (+.2/-.1)
5. AMC 1.2/7 (+.1/-.3)
6. OLTL 1.1/7 (-.1/-.4) <------ ties low rating
6. ATWT 1.1/6 (+.1/-.2)
8. GL 0.9/5 (same/-.5)


Girls 12-17 Viewers
1. DAYS 54,000 (+17,000/+8,000)
2. OLTL 42,000 (+4,000/+11,000)
3. GH 40,000 (-17,000/-8,000)
4. Y&R 36,000 (+12,000/-33,000)
5. AMC 26,000 (-5,000/-4,000)
6. ATWT 23,000 (+9,000/-28,000)
7. B&B 22,000 (+14,000/-29,000)
8. GL 12,000 (+7,000/-22,000)


Women 18-34 Rating
1. Y&R 1.3/8 (+.2/+.1)
2. DAYS 1.0/6 (same/-.2)
2. GH 1.0/6 (same/-.2)
4. AMC 0.9/6 (+.1/same)
4. B&B 0.9/5 (+.1/+.1)
6. OLTL 0.7/5 (-.1/-.2)
6. ATWT 0.7/4 (same/-.1)
8. GL 0.5/3 (same/-.3)


Men 18+ Viewers
1. Y&R 1,270,000 (+5,000/-169,000)
2. B&B 749,000 (-74,000/-253,000)
3. DAYS 671,000 (+75,000/-33,000)
4. AMC 525,000 (+25,000/-80,000)
5. ATWT 499,000 (-127,000/-245,000)
6. GH 487,000 (+52,000/-45,000)
7. OLTL 453,000 (+38,000/-66,000)
8. GL 444,000 (-35,000/-143,000)



#38

DanaMB

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Posted Mar 6, 2009 @ 6:53 PM

Latest ratings from SON:

Only soap up is OLTL.


If you're going to copy/paste, please link. Thank you.

Numbers are based on Live+Same Day ratings

Ratings for the week February 23-27, 2009

(Compared to Last Week/Compared to Last Year)


Total Viewers
1. Y&R 5,280,000 (-177,000/-508,000)
2. B&B 3,367,000 (-206,000/-794,000)
3. DAYS 2,905,000 (-112,000/+6,000)
4. GH 2,687,000 (-114,000/-328,000)
5. AMC 2,634,000 (-95,000/+46,000)
6. OLTL 2,594,000 (+34,000/same)
7. ATWT 2,531,000 (-32,000/-803,000)
8. GL 2,077,000 (-98,000/-665,000)


HH
1. Y&R 3.8/13 (-.2/-.4)
2. B&B 2.5/8 (-.2/-.5)
3. DAYS 2.1/7 (same/same)
4. AMC 2.0/7 (-.1/same)
4. OLTL 2.0/7 (same/same)
4. GH 2.0/6 (-.2/-.3) <------ ties low rating
7. ATWT 1.9/7 (-.1/-.5)
8. GL 1.6/5 (-.1/-.4)


Women 18-49 Viewers
1. Y&R 1,129,000 (-139,000/-140,000)
2. DAYS 840,000 (-60,000/-122,000)
3. GH 838,000 (-106,000/-217,000)
4. AMC 802,000 (+3,000/-71,000)
5. OLTL 776,000 (+20,000/-127,000)
6. B&B 763,000 (-78,000/-142,000)
7. ATWT 676,000 (-30,000/-222,000)
8. GL 542,000 (-75,000/-293,000)


Women 18-49 Rating
1. Y&R 1.7/11 (-.2/-.2)
2. GH 1.3/8 (-.1/-.3)
2. DAYS 1.3/8 (-.1/-.2)
4. AMC 1.2/8 (same/-.1)
4. B&B 1.2/7 (-.1/-.2)
4. OLTL 1.2/7 (+.1/-.2)
7. ATWT 1.0/7 (-.1/-.4)
8. GL 0.8/5 (-.1/-.5)


Girls 12-17 Viewers
1. GH 46,000 (+6,000/+5,000)
2. DAYS 37,000 (-17,000/-6,000)
3. OLTL 35,000 (-7,000/+13,000)
4. Y&R 28,000 (-8,000/+5,000)
5. AMC 24,000 (-2,000/+9,000)
6. ATWT 23,000 (same/+4,000)
7. B&B 8,000 (-14,000/-10,000)
7. GL 8,000 (-4,000/-39,000)


Women 18-34 Rating
1. Y&R 1.0/7 (-.3/-.2)
1. DAYS 1.0/6 (same/-.1)
3. AMC 0.9/6 (same/-.1)
3. GH 0.9/6 (-.1/-.2)
5. OLTL 0.8/5 (+.1/-.1)
6. B&B 0.7/5 (-.2/-.1)
7. ATWT 0.6/4 (-.1/-.2)
8. GL 0.5/3 (same/-.2)


Men 18+ Viewers
1. Y&R 1,331,000 (+61,000/-68,000)
2. B&B 725,000 (-24,000/-312,000)
3. DAYS 612,000 (-59,000/+14,000)
4. ATWT 483,000 (-16,000/-235,000)
5. GH 480,000 (-7,000/-48,000)
6. AMC 440,000 (-85,000/-106,000)
7. OLTL 428,000 (-25,000/-43,000)
8. GL 425,000 (-19,000/-143,000)



#39

DanaMB

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Posted Mar 13, 2009 @ 5:20 AM

I love that GH is the only soap to lose viewers.

From SON:

Numbers are based on Live+Same Day ratings

Ratings for the week March 2-6, 2009

(Compared to Last Week/Compared to Last Year)


Total Viewers
1. Y&R 5,395,000 (+115,000/-82,000)
2. B&B 3,503,000 (+136,000/-480,000)
3. DAYS 2,914,000 (+9,000/+16,000)
4. AMC 2,700,000 (+66,000/+141,000)
5. GH 2,685,000 (-2,000/-234,000)
6. ATWT 2,674,000 (+143,000/-403,000)
7. OLTL 2,633,000 (+39,000/+149,000)
8. GL 2,212,000 (+135,000/-533,000)


HH
1. Y&R 3.8/13 (same/-.2)
2. B&B 2.5/8 (same/-.4)
3. DAYS 2.2/7 (+.1/same)
4. AMC 2.1/7 (+.1/+.1)
5. OLTL 2.0/7 (same/same)
5. ATWT 2.0/7 (+.1/-.2)
5. GH 2.0/6 (same/-.3) <------ ties low rating
8. GL 1.7/5 (+.1/-.3)


Women 18-49 Viewers
1. Y&R 1,220,000 (+91,000/+77,000)
2. GH 910,000 (+72,000/-133,000)
3. DAYS 891,000 (+51,000/-90,000)
4. AMC 828,000 (+26,000/-15,000)
5. OLTL 826,000 (+50,000/-55,000)
6. B&B 778,000 (+15,000/-85,000)
7. ATWT 675,000 (-1,000/-151,000)
8. GL 593,000 (+51,000/-263,000)


Women 18-49 Rating
1. Y&R 1.8/12 (+.1/+.1)
2. GH 1.4/8 (+.1/-.2)
3. DAYS 1.3/8 (same/-.2)
4. AMC 1.2/8 (same/-.1)
4. OLTL 1.2/8 (same/-.1)
4. B&B 1.2/7 (same/-.1)
7. ATWT 1.0/6 (same/-.3)
8. GL 0.9/6 (+.1/-.4)


Girls 12-17 Viewers
1. ATWT 43,000 (+20,000/-6,000)
2. DAYS 39,000 (+2,000/+14,000)
3. Y&R 38,000 (+10,000/-11,000)
4. GL 36,000 (+28,000/-29,000)
5. B&B 31,000 (+23,000/-12,000)
6. GH 30,000 (-16,000/-11,000)
7. OLTL 29,000 (-6,000/+11,000)
8. AMC 24,000 (same/+13,000)


Women 18-34 Rating
1. Y&R 1.2/8 (+.2/+.2)
2. GH 1.0/7 (+.1/same)
2. AMC 1.0/6 (+.1/+.3)
2. DAYS 1.0/6 (same/same)
5. OLTL 0.9/6 (+.1/+.1)
6. B&B 0.7/5 (same/same)
6. ATWT 0.7/4 (+.1/+.1)
8. GL 0.5/3 (same/-.1)


Men 18+ Viewers
1. Y&R 1,356,000 (+25,000/-38,000)
2. B&B 809,000 (+84,000/-137,000)
3. DAYS 683,000 (+71,000/+79,000)
4. ATWT 580,000 (+97,000/-68,000)
5. AMC 524,000 (+84,000/-29,000)
6. OLTL 481,000 (+53,000/+22,000)
7. GL 453,000 (+28,000/-50,000)
7. GH 453,000 (-27,000/-60,000)



#40

AuntLori

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Posted Mar 15, 2009 @ 6:13 PM

The GH dailies reflect the effect of a snow storm that kept people house bound. The moment they get out, the ratings crater. Three 1.9's. Amusing, but sad, at the same time.

#41

rue bee

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Posted Mar 15, 2009 @ 6:42 PM

It always cracks me up that GH is the worst with male viewers after all of Guza's sad efforts to torn the show into Sopranos II.

#42

PaintStickConvert

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Posted Mar 16, 2009 @ 12:09 AM

But it makes me sad for women, that a certain number are winning to watch Sopranos II.

#43

Black Knight

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Posted Mar 16, 2009 @ 12:20 AM

The ABC soaps do bring up the rear for Girls 12-17, though - looks like they don't think that the asshole duos of Sonny/Jason, John/Todd, and Ryan/Zach are swoonworthy. With the women a lot of nostalgia and loyalty to the vets, backburnered good actors and beloved characters currently being horribly written is probably involved.

#44

DanaMB

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Posted Mar 20, 2009 @ 7:36 PM

From SON:

Ratings for the week March 9-13, 2009

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 5,093,000 (-302,000/-156,000)
2. B&B 3,530,000 (+27,000/-330,000)
3. GH 2,747,000 (+62,000/-119,000)
4. DAYS 2,698,000 (-216,000/+54,000)
5. OLTL 2,684,000 (+51,000/+182,000)
6. ATWT 2,680,000 (+6,000/-372,000)
7. AMC 2,618,000 (-82,000/+72,000)
8. GL 2,260,000 (+48,000/-341,000)


HH
1. Y&R 3.6/12 (-.2/-.2)
2. B&B 2.5/8 (same/-.3)
3. GH 2.1/6 (+.1/-.1)
4. OLTL 2.0/7 (same/same)
4. DAYS 2.0/7 (-.2/same)
4. ATWT 2.0/7 (same/-.2)
7. AMC 1.9/6 (-.2/-.1)
8. GL 1.7/5 (same/-.2)


Women 18-49 Viewers
1. Y&R 1,114,000 (-106,000/-50,000)
2. GH 888,000 (-22,000/-120,000)
3. DAYS 836,000 (-55,000/-50,000)
4. OLTL 807,000 (-19,000/-51,000)
5. B&B 773,000 (-5,000/-105,000)
6. AMC 728,000 (-100,000/-129,000)
7. ATWT 676,000 (+1,000/-132,000)
8. GL 569,000 (-24,000/-247,000)


Women 18-49 Rating
1. Y&R 1.7/11 (-.1/-.1)
2. GH 1.3/8 (-.1/-.2)
2. DAYS 1.3/8 (same/same)
4. OLTL 1.2/8 (same/-.1)
4. B&B 1.2/8 (same/-.1)
6. AMC 1.1/7 (-.1/-.2)
7. ATWT 1.0/7 (same/-.2)
8. GL 0.9/5 (same/-.3)


Girls 12-17 Viewers
1. GH 53,000 (+23,000/-11,000)
2. OLTL 41,000 (+12,000/+12,000)
3. DAYS 30,000 (-9,000/+2,000)
4. Y&R 26,000 (-12,000/-9,000)
5. GL 23,000 (-13,000/-42,000)
6. AMC 17,000 (-7,000/-1,000)
7. B&B 14,000 (-17,000/-23,000)
8. ATWT 13,000 (-30,000/-40,000)


Women 18-34 Rating
1. Y&R 1.2/8 (same/+.2)
2. DAYS 1.0/6 (same/+.1)
3. AMC 0.9/6 (-.1/+.1)
3. GH 0.9/6 (-.1/-.1)
5. OLTL 0.8/6 (-.1/+.1)
5. B&B 0.8/5 (+.1/same)
7. ATWT 0.7/5 (same/+.1)
8. GL 0.5/3 (same/-.1)


Men 18+ Viewers
1. Y&R 1,219,000 (-137,000/-171,000)
2. B&B 769,000 (-40,000/-197,000)
3. ATWT 544,000 (-36,000/-161,000)
4. AMC 534,000 (+10,000/+20,000)
5. DAYS 521,000 (-162,000/-29,000)
6. GH 462,000 (+9,000/-47,000)
7. OLTL 451,000 (-30,000/-20,000)
8. GL 435,000 (-18,000/-106,000)

-------------------------------------



#45

DanaMB

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Posted Mar 27, 2009 @ 5:31 AM

Ratings:

I'm giddy. GH has fallen to number 6 in Total Viewers.

Numbers are based on Live+Same Day ratings

Ratings for the week March 16-20, 2009

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 5,116,000 (+23,000/-406,000)
2. B&B 3,299,000 (-231,000/-796,000)
3. DAYS 2,986,000 (+288,000/+36,000)
4. AMC 2,699,000 (+81,000/+184,000)
5. OLTL 2,664,000 (-20,000/+16,000)
6. GH 2,646,000 (-101,000/-342,000)
7. ATWT 2,532,000 (-148,000/-666,000)
8. GL 2,133,000 (-127,000/-534,000)


HH
1. Y&R 3.6/12 (same/-.3)
2. B&B 2.4/8 (-.1/-.5) <--------- ties low rating
3. DAYS 2.2/7 (+.2/same)
4. AMC 2.0/7 (+.1/same)
4. OLTL 2.0/7 (same/same)
4. GH 2.0/6 (-.1/-.3) <---------- ties low rating
7. ATWT 1.8/6 (-.2/-.5)
8. GL 1.5/5 (-.2/-.4)


Women 18-49 Viewers




Women 18-49 Rating
1. Y&R 1.7/11 (same/-.3)
2. DAYS 1.4/9 (+.1/+.1)
3. GH 1.3/8 (same/-.2)
4. OLTL 1.2/8 (same/-.1)
4. AMC 1.2/7 (+.1/same)
6. B&B 1.1/7 (-.1/-.4)
7. ATWT 1.0/6 (same/-.4)
8. GL 0.8/5 (-.1/-.5)


Girls 12-17 Viewers





Women 18-34 Rating
1. Y&R 1.1/11 (-.1/same)
2. DAYS 1.0/9 (same/+.1)
2. GH 1.0/8 (+.1/-.1)
2. AMC 1.0/7 (+.1/+.2)
5. OLTL 0.9/8 (+.1/same)
6. B&B 0.7/7 (-.1/-.1)
7. ATWT 0.6/6 (-.1/-.2)
8. GL 0.5/5 (same/-.2)



Men 18+ Viewers



#46

Dana Girl

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Posted Mar 27, 2009 @ 6:45 AM

Those Guiding Light numbers are not good. The show really is good now. The problem is they need to get people to try it out again.

#47

Black Knight

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Posted Mar 27, 2009 @ 8:18 AM

I think the March Madness pre-emptions had an adverse effect.

#48

DanaMB

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Posted Mar 27, 2009 @ 3:46 PM

I really hope that's not an excuse GH can use!

#49

Black Knight

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Posted Mar 27, 2009 @ 5:14 PM

Was any of March Madness on ABCD? I know AMC and OLTL had a full week of eps and assumed GH did also. I guess there's the issue of male viewers, but GH has been at or near the bottom of that category for a while and it's also not the preferred demo.

#50

Mky Paw

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Posted Mar 27, 2009 @ 5:20 PM

All of March Madness is on CBS. There's the school of thought that other shows ratings might be down because TV's normally tuned to ABC or NBC were on CBS for the basketball. But, Days ratings actually went up, so I'm not sure that's a valid theory.

#51

SimoneS

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Posted Mar 27, 2009 @ 6:00 PM

GH is leaking a lot of viewers. ABC cannot be happy with the 18 to 49 women demo. Days hasn't passed GH in that demo in a long time. We'll see how long Days can keep building and GH keep losing. Not that anything will change at GH.

#52

Caddy720

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Posted Mar 27, 2009 @ 6:51 PM

I don't CBS or any soap can blame March Madness. Maybe the CBS soaps could use this excuse if the basketball games had aired on Monday-Wednesday, but since the games were held on the last two days of the week, how could they have been the problem? As far as GL goes, it's ratings for Wednesday, Thursday and Friday for the last ratings period were horrible. The show went from a 1.9 on Monday and approx 2.5 million viewers to 2.0 to 2.2 million viewers for the rest of the week. That should have been a sign that last week's ratings would not be good. And, ATWT has been bleeding viewers for months now.

#53

Black Knight

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Posted Mar 27, 2009 @ 8:00 PM

Actually, Caddy720, March Madness does make a difference for GL in particular. In many markets GL airs outside the traditional lunch period, which means that it relies more heavily on DVR views than do the other soaps. And in these ratings that are posted, only live and same-day views are counted.

Now, when there are 5 eps a week, viewers will often watch the first couple the same day to keep stuff from backing up and find out the resolution to Friday cliffhangers. But in midweek people get busy, there's a lot going on in primetime to watch, and so they start leaving the soap eps to the weekend for "catch-up viewing." When there's just a Mon-Wed week, then people figure that they have all of Thursday-Sunday to watch just those three eps.

And so the ratings take the hit in decreased same-day views.

#54

literal13

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Posted Mar 29, 2009 @ 2:19 PM

I think the entire genre is in a downward spiral. It doesn't matter if GH is #2 or falls to #5 in any given month. All soaps will sink together. Soaps are probably the largest area in daytime that gets the most DVR viewings. The networks are going to have to change and get current with the new technology. I never watch soaps live but I did get hit over the head with the V8 Fusion campaign on GH. Damn if I didn't go out and buy the stuff and now I have 3 bottle in the fridge. I'm afraid that by the time the networks figure out how to save the primetime shows from bleeding viewers it will be to late for the soaps. Look at a show like Heroes that went from 11 million to around 6 to 7 million. Once you loose viewers it's damn near impossible to get them back. I don't see TPTB pouring money into the soaps to attract new talent. Frons, Guza and the rest of the club are like those AIG executives milking every dollar until they finally get their big fat bonus checks for destroying an institution.

#55

Black Knight

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Posted Mar 29, 2009 @ 6:52 PM

The networks are going to have to change and get current with the new technology.

It's not really about getting the networks to change - it's about getting the ad agencies to change. The ad agencies are very resistant to embracing delayed views as part of ratings because many ads are dated (plus, of course, the ease of FFing through the commercials). Left to their own devices, the networks would be more than happy to count every single view no matter how delayed. The main reason they care about ratings is for selling advertising. But if you're the ad agency for Sears, advertising a special weekend sale, it does no good to you if people only saw your ad after the sale was over.

After a lot of back-and-forth, the networks and ad agencies eventually agreed on a compromise where, in pitching to agencies for advertising buys, the networks may reference DVR views up to three days post-original airing. These numbers don't get included in the Nielsens or published by the general media, since this is basically industry inside-baseball stuff, but the networks have them and do make crucial decisions based on them. For instance, Gossip Girl had dismal early Nielsen ratings but was saved from cancellation because the delayed DVR views pushed the show up to #1 for its target demo. All over TV-land people are very aware that when delayed DVR views are considered, the overall viewership is much greater than the Nielsens show (and the smaller niche channels and programs actually benefit even more than the big networks do). It's getting the ad agencies to sign on that has been the battle, and unfortunately, from them come the dollars that keeps TV in business, so they have most of the power. DVR household penetration just keeps on growing, though, so eventually they will have to come around...the question is how many worthwhile shows that performed markedly better in delayed views than in Nielsens will be cancelled first.

Edited by Black Knight, Mar 30, 2009 @ 10:19 AM.


#56

rue bee

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Posted Mar 29, 2009 @ 7:59 PM

Soaps should also start making themselves available on itunes. An episode of Lost runs $1.99, for example. I could see a successful financial model where a typical one-hour drama could sell for $1.29 (maybe 99 cents for 1/2 hour B&B) each; 5.99 for a week's subscription; 19.99 for a month; $199 for a year. They could also offer classic episodes (as far back as their libraries go). Another option is to offer the shows for free on itunes but have commercials embedded into the shows. (Oprah does that with her podcasts).

#57

Dana Girl

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Posted Mar 29, 2009 @ 10:11 PM

CBS offers all of its soaps on CBS.com. It's easy to use and looks okay. Unlike at home, when I do tend to fast-forward or ignore commercials I'm a little more captive when it comes to online commercials. Partly because the commercials are really short, so there isn't time to go put laundry away or whatever.

Now, I would be all over some sort of subscription service to buy older episodes (and no, P&G, I don't mean like episodes from 2007 you put up on Hulu for GL, when that was probably one of the show's worst periods). I think the soap industry is crazy not to find a way to monetize their libraries. Look at Dark Shadows. It has been a solid money maker for MPI for twenty years (I know DS is a little different, but come on! You can't tell me that GH or GL couldn't find a way to make money off their libraries).

#58

oval

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Posted Mar 29, 2009 @ 10:17 PM

The studios should really use the soaps like farm teams in sports. Scout out talent, give them training, and move them up to the big leagues in TV and film. Think of how many child soap stars have gone on to be a hit in primetime/film. You could also find new "hosts" for shows this way too....look at how Alison Sweeney, Kelly Ripa, and that guy from AMC have done it. They could also have has-beens. These actors have a built in fan base for new shows if you do it right.

As for the DVR element.....how many people watch soaps at the gym during a lunch workout or over lunch? I DVR and try to ride my exercise bike while watching my show. I usually FF through commercials, but have no problems watching product plugs during the show.....as long as it is written in well.....not some random person in a bar carrying the mop I'm supposed to spot.

#59

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Posted Mar 30, 2009 @ 12:43 AM

Damn, Black Knight! You are an absolute brain trust on all entertainment/legal/financial issues! First you explain D.Hall's compensation system and now you've actually been able to make the logic behind DVR viewing and ad revenue interesting and accessible. Kudos!

Now can you make the actual ratings process itself accessible? I'm always confused by ratings points and viewer numbers. And can you invest my money in the stock market for an actual profit? And do my taxes?

Seriously.

#60

Black Knight

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Posted Mar 30, 2009 @ 10:18 AM

Hee, kazou! Thanks for the kind words. Now, I use the web TurboTax for my taxes, and my 401K has been taking a beating along with everyone else's, so I'm not much help to you in either department. But, my first two posts on page 2 of this thread do explain the ratings points/viewer numbers thing - someone asked about that a while ago.