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"Real Americans Drink Sprite!": Gender, Race, and Class in Commercials


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#1471

Doom

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Posted Apr 29, 2012 @ 9:35 PM

The crying Verizon Droid Razr commercial, for those who haven't seen it. You know you're doing something wrong when the top YouTube comments are saying the commercial is sexist and bad.
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#1472

Ankai

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Posted May 3, 2012 @ 9:59 PM

In the no publicity is bad publicity department, I had not really taken notice of popchips until this week.
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#1473

Actionmage

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Posted May 22, 2012 @ 7:41 PM

Really,Target? Prince Charming kisses Sleeping Beauty, she wakes, and the first thing she worries about is shaving her legs/ how hairy her legs are supposed to be?

Is there no place where women's private grooming is not shoehorned? Sleeping Beauty was in a long dress, so it a)shouldn't have mattered to her and b) (and most important, imo) not important! If Target/Schick wants to bring supposedly "funny" into a fairy tale, that's fine, but it made no sense with the product linked to Target. Why not a breath mint/gum/tooth paste? Something that actually makes sense?

Or, if Schick really wanted to get some Target airtime, why not have Sleeping Beauty rub her face, turned to us, to indicate Prince Charming could use a shave? Does Schick really need to sell lots of pink/pastel/lady-centric colored razors?
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#1474

mojoween

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Posted Jun 4, 2012 @ 12:51 PM

I saw two different versions of a Pull-Ups ad where small child is playing with adult male and mom comes barging in to say "What do big kids do?" and small child says something about taking a potty break.

The fuck? Unless the adult males really aren't Dad is there any reason they don't know when their kid should go to the bathroom? These ads make me seethe.
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#1475

OSM Mom

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Posted Jun 4, 2012 @ 3:17 PM

Sounds like one more ad depicting dad as an idiotic oaf.
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#1476

corvus13

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Posted Jul 29, 2012 @ 11:47 PM

We've been watching the Walmart commercials for weeks now with the guy showing "moms" how they can save money with Walmart by comparing prices between Walmart and the stores the "moms" normally shop at. Now there's a new ad where the "mom" is African American, and they replaced the Walmart spokesman with an African American spokesman. Is it too scary for a white guy to escort an African American woman to her local Walmart?
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#1477

GeoBQn

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Posted Jul 31, 2012 @ 10:05 AM

I just saw a commercial for "Bic for Her"--pink pens. A teen girl asks for a pen, she rejects all the blue and black pens that guys hand her, then gets excited when the Bic mascot hands her a pink pen. Have women suddenly developed a physical condition where they are unable to operate pens that aren't pink?
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#1478

riley702

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Posted Aug 8, 2012 @ 1:30 PM

Or use tools that aren't pink? Ugh.
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#1479

CoyoteBlue

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Posted Aug 14, 2012 @ 2:19 AM

Just saw a commercial for "SportsClips", hair salon of complete douchebags. A guy and his female companion are watching TV and when his drink runs dry, he initiates a Rube Goldbergian machine that eventually triggers a giant hand that taps the woman on its way to pointing at the man 3 feet from her, who shakes his empty drink in her direction so she may fetch him another.

The fact that she didn't punch him in the face with that giant hand and tell him to fetch his own damn booze suggests it's some kind of fantasy sequence supporting their motto of "It's great to be a guy" (or something similar).
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#1480

Actionmage

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Posted Aug 16, 2012 @ 7:16 PM

I'd like to go in to one of those places because they also claim that women are welcome too. I'd like to watch sports and get a hot towel for my face too, once in a while.

Out of curiosity, have there been any dad/daughter workin' on the car ads recently? I think there was one a couple of years back with a lady remembering her dad teaching her how to change the oil. It just seems that car bonding is just for for dads and lads in Adville.
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#1481

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Posted Aug 16, 2012 @ 8:10 PM

Sears ran one around Father's Day that featured a pre-teen daughter surprising her father with a new tool set. In the last shot you just see their legs as they work under the car.
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#1482

selkie

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Posted Aug 24, 2012 @ 4:18 PM

I'm female and more often than not, I've been the competitive athlete in the family. So I really love the new Subaru ad with the woman doing the bike race, and her husband/boyfriend driving from place to place on the course to hold up signs supporting her. Husband saw the ad with me, and is like 'yep, that's so us' even if he isn't the sign-making type.

And edit to note that I do in fact own a Subaru Outback.

Edited by selkie, Aug 24, 2012 @ 10:25 PM.

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#1483

cheryl1213

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Posted Sep 2, 2012 @ 7:28 PM

This can go in so very many categories...

I noticed a new ad showing with Colbert episodes On Demand for a dating site called Cougar Life. There's a ear-bug tune: "Cougar Life Dot Com" and the text notes it has been called the wildest dating site online. A quick google has a lot of folks calling it a scam, though seems more like just not liking the profiles than other stuff

Then, even more recently, there's an ad for a site for men looking for larger ladies. The song for that one is along the lines of "You like 'em big, You like 'em chunky." It took a rerun to really trust my eyes/ears. I just googled and apparently there's a Will.I.Am song with darn near the same lyrics, though a song celebrating curvy bodies and an ad with overtly sexual cartoon figures are a bit different.

I suppose it is good. People like all types and people of all types deserve to feel wanted. I've more than once gone on about presenting beauty as varied.

Still... And I'm not the left speechless type...
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#1484

funkymunky

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Posted Sep 6, 2012 @ 8:04 PM

I just saw a commercial for "Bic for Her"--pink pens. A teen girl asks for a pen, she rejects all the blue and black pens that guys hand her, then gets excited when the Bic mascot hands her a pink pen. Have women suddenly developed a physical condition where they are unable to operate pens that aren't pink?

Check out the reviews.
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#1485

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Posted Sep 7, 2012 @ 11:08 AM

Those are hysterical!
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#1486

Actionmage

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Posted Oct 25, 2012 @ 5:46 PM

First, let me say that I don't hate the current Five Alive/Alive/whatever vitamin ads that are running. It's a cute idea.

My question is: why have a young male actor as the "guide" in the grown woman's body, as opposed to a young female? It would make more sense to me, to have a girl be the analog to the woman. If we get a second ad with a young woman going through a man's body, I'll still be stumped.
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#1487

spaceytraci17

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Posted Nov 10, 2012 @ 9:38 PM

Has anyone seen this commercial for a Men vs. Women boardgame? One of the questions in the commercial was "What does electrolysis remove from women?" Since electrolysis has the same outcome regardless of gender, and women are hardly the only recipients of electrolysis treatment I found myself very turned-off.
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#1488

magicdog

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Posted Nov 13, 2012 @ 6:04 AM

One of the questions in the commercial was "What does electrolysis remove from women?" Since electrolysis has the same outcome regardless of gender, and women are hardly the only recipients of electrolysis treatment I found myself very turned-off.


Not to mention outdated. More people are likely to use lasers for permanent hair removal than electroysis anyway. I think it all but disappeared in regular practice.

Edited by magicdog, Nov 13, 2012 @ 6:05 AM.

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#1489

wordnerd

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Posted Nov 18, 2012 @ 7:08 PM

How about that commercial for Crest toothpaste that shows a beautiful woman at, like, a diner or something.... she sees a handsome man who's checking her out. The voice over goes "He could be your soul mate, your loving husband, the father of your children... but you have to get him to say 'hello' first." Really? We have to use the "all women think about is getting married" meme while schilling for TOOTHPASTE?
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#1490

janie jones

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Posted Nov 19, 2012 @ 12:48 AM

Also, why does she have to get him to say hello? What renders her unable to say "hello" to him?
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#1491

fuzzybear

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Posted Nov 19, 2012 @ 1:08 PM

I just saw a commercial for "Bic for Her"--pink pens. A teen girl asks for a pen, she rejects all the blue and black pens that guys hand her, then gets excited when the Bic mascot hands her a pink pen. Have women suddenly developed a physical condition where they are unable to operate pens that aren't pink?


I know this is late to the party, but Bic For Her? The hell? Forget the ad campaign, what prompted the company to even develop this product? I've been using pens for about 30 years now and I've never once asked "why must all pens be designed for the patriarchy? When will there be feminist pens for me?". I mean, once they went there is there anyway to advertise this product that isn't sexist?
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#1492

smittykins

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Posted Nov 19, 2012 @ 6:56 PM

How about that commercial for Crest toothpaste that shows a beautiful woman at, like, a diner or something.... she sees a handsome man who's checking her out. The voice over goes "He could be your soul mate, your loving husband, the father of your children... but you have to get him to say 'hello' first." Really? We have to use the "all women think about is getting married" meme while schilling for TOOTHPASTE?


The first time I saw that, I thought it was an ad for a dating site. Also, you need brilliantly white teeth to get him to say "hello"?(I still don't understand this obsession wirh tooth-whitening.)

Edited by smittykins, Nov 19, 2012 @ 6:57 PM.

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#1493

backformore

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Posted Nov 20, 2012 @ 12:13 AM

about Bic For Her -

I mean, once they went there is there anyway to advertise this product that isn't sexist?


Right - I once bought a pen with a princess on it for one reason - my sons kept losing pens, and they would "borrow" one from my purse. Having a "girly" pen meant I could count on it to be there when I needed it, because they wouldn't be caught with a princess pen.

But you can't advertise that, because you can't imply that there's anything wrong with a boy using a pink pen. So, right, there's no non-sexist way to advertise 'pink pens for girls". So why not just make them in a bunch of colors and advertise that they come in all sort of colors and designs?
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#1494

ParadoxLost

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Posted Nov 20, 2012 @ 1:52 PM

Allstate has this commerical where a woman is telling a guy at lunch that she has proof that she's a good driver,referencing all the typical gender biases about female drivers, because she was sent a safe driver bonus. It occurs to me that this was not the ideal setup to have the narrator (Prez from 24) take over speaking for the actress as they do in all the commericals.
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#1495

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Posted Nov 21, 2012 @ 7:24 AM

It occurs to me that this was not the ideal setup to have the narrator (Prez from 24) take over speaking for the actress as they do in all the commericals.

No kidding! Talk about taking a woman's voice away.
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#1496

corvus13

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Posted Nov 26, 2012 @ 9:36 PM

There's a Pillsbury cookie commercial where apparently a mom and her two kids are making Christmas cookies together. It's the typical ad where the kids are making a mess, and everybody is laughing. The mother is white and the kids are mixed race.
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#1497

Bruinsfan

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Posted Nov 27, 2012 @ 12:26 PM

No kidding! Talk about taking a woman's voice away.

I dunno, I like imagining that her voice has been permanently changed by getting her insurance at Allstate, so that douchey stereotype-quoting boyfriend will now get to hear Dennis Haysbert whisper sweet nothings in his ear when they're making out.
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#1498

drmka9

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Posted Nov 27, 2012 @ 1:33 PM

There's a Crate & Barrel holiday ad out that's a bit disappointing, at least in my eyes. They make a bunch of plays on the Crate & Barrel ampersand with kitchen and baking words: "tsp & tbsp" or "mix & measure," that sort of thing. Then they throw in "mother & daughter." Not "mother & child" or "parents & kids" or anything. Because apparently only women are able to bake around the holidays.

So not really upsetting, just a bit disappointing, especially for someone that has lots of great memories of baking Christmas cookies with her dad.

Edited by drmka9, Nov 27, 2012 @ 1:33 PM.

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#1499

beadgirl

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Posted Nov 28, 2012 @ 3:08 PM

Well then you'll hate this commercial: a little boy obnoxiously ordering his mom and sister around to make him cookies. So bratty and sexist. And dumb -- I can't speak for all little boys, but the Beadboys love helping me make cookies, and I bet a lot of other boys like it too.
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#1500

corvus13

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Posted Nov 28, 2012 @ 3:18 PM

Ugh, that little bratty kid ordering people around makes me stabby.
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