And to kick things off:
The Queen of Sci Fi Gets Ready to Rumble. New York Times. About Bonnie Hammer, it starts out talking about her background and highlights of her Sci-Fi channel experience, points out that:
And I wonder whose perceptions those were - the network's or the advertiser's. The 2nd half is about the other half of her job - U.S.A. Network. She's done a decent job, but I wish her vision were a bit wider then killer Fridays and big event series. 6 years ago, didn't Sci-Fi used to have shows featuring fan films?
In Ms. Hammer's six-year reign at Sci Fi, the channel's audience has doubled. More important for its finances, Sci Fi is ranked in cable's top 10 among adults 25 to 54 and 18 to 49, the demographics its advertisers seek.
It was an uphill climb. "There were a lot of negative perceptions of both the genre and who actually watched it, that it's for geeks, it's all male and it's for 12-year-olds," said Ms. Hammer, who as if to heighten the contrast favors lots of jewelry and the occasional leather skirt. "So we had to embrace a lot of what we heard and then try to figure out how to change that."