.7 adults 18-49. 2nd best show in demo and viewers again for the network.
OK, thanks to the Wall Street Journal we have some solid numbers for online viewing
This year the the average performance for the CW is for legal online streaming to account for 20% of a shows total audience.
Last year that rate was 10%, and if a mediaweek report can be trusted the year before that was 3%.
Those numbers make since, as Nielsen has stated that online growth for all networks has been faster then DVR. And that online growth has been highest on the CW, as the largest group of people who stream is 18-34, then 18-49.
the first year SPN aired, 99% of a shows total audience watched a show only off of live broadcast.
By the 2cd year DVR use had started growing, but still at a fairly low level.
Lets look at some hard numbers
All same week comparison (same week in April for each season).
3.62 million viewers = 3.66 million (estimate based on 1% time shifted, DVR)
3.25 million = 3.40 million (estimate based on average time shift for that year, DVR)
2.2 million = 2.72 million(first new episode after writers strike, without the strike it based off of other data would probably have been 3.0 million to 3.20 million
2.7 million = 3.45 (based off of closest data I have to that date and to that original broadcast number)
2.445 million (first year to have measurable online streaming, ie over 1%), DVR (based on year's average) took us to 2.87. Add online total audience would be 2.96 million (based on CW average that year).
2.26 million = 2.65 DVR (based on average for the episodes I have that season) online based on CW average of 10% total audience would push it to 2.92 million.
1.57 million = 2.40 million (estimate based on Live Plus 7 data for the last episode to score 1.55 million, DVR), .480 (online streaming) total audience of 2.88 million.
Previously I had guessed at the amount the CW might be gaining (based solely off the knowledge that it was a faster rate then DVR's, how much faster I didn't know). But with that information, we can now get a educated guess.
This also makes a lot of sense in why the CW has pushed up the time for when legal streaming begins for all its programs (a mere 8 hours after broadcast).
Now those numbers are all based on the assumption that SPN scores average for the CW in online viewing. If its more, then clearly as a show most of the audience hasn't left just few if differently. Even if its below average say 15% this year, 7.5 last year, and 2% for season 5. Would still mean that we have had far, far less viewer erosion then fans think.
At 15% this year it would mean this week's episode between live broadcast, between DVR and between online viewing would be 2.76 million.
Just something for every to think about before they post how terrible the audience levels are for the show and how the "ratings" reflect the quality (or lack there of) of the show....
Now this is only about audience erosion and how its nowhere near what people think it is. This is not a post about how much revenue the show can generate versus previous years. That's another whole issue (though thinks to the general state of the CW, its better news then its been most seasons which is kind of frightening, since the lions share is from live broadcast.
Edited by Otaku, Apr 23, 2012 @ 10:20 PM.