I don't like the POV push either. Why not let them cook what they want?
FNS is about someone winning their own cooking show. And most successful cooking show hosts have a pretty defined "POV" or angle, at least starting out. Alton was the food science guy. Giada was about Italian cooking made easy. Rachel was about cooking an entire meal in 30 minutes. Sandy's schtick was making homemade meals using as much pre-packaged stuff as possible.
I do think that the way to get viewers to watch a cooking show hosted by someone new is for the show to have an angle they'd be interested in regardless of the host. Viewers who didn't know or care who Rachel was wouldn't have tuned in just to watch her cook whatever she wanted. They tuned in because they were busy and wanted to know how to cook a meal for their family fast.
That's why FNS emphasizes having a POV so much, which isn't inherently a bad thing. In fact, it makes sense. But it does seem like, when a contestant can't come up with a POV on their own, they end up getting pushed into a niche that might not really fit them.
Edited by Bitterswete, Jun 8, 2013 @ 6:09 AM.