Nielsen Families and Other Rating Systems
Posted Apr 1, 2013 @ 2:27 AM
Would this type of programming delay on a dvr affect the ratings for both shows, assuming they are eventually counted? I don't watch The Amazing Race, but since it's often airing after my 8 pm recording time, would that cause its ratings to be unfairly inflated?
Posted Apr 1, 2013 @ 3:29 AM
Posted Apr 13, 2013 @ 10:56 AM
Edited by Cress, Apr 13, 2013 @ 10:56 AM.
Posted Apr 15, 2013 @ 2:45 AM
As far as the fast forwarding is concerned, I don't think that would be included in the ratings for Amazing Race. I think they only count DVR viewing if you watch at normal speed, but I'm not 100% certain of that. Maybe someone else can confirm that.
Posted Apr 16, 2013 @ 1:43 PM
I think they only count DVR viewing if you watch at normal speed, but I'm not 100% certain of that. Maybe someone else can confirm that.
I know that's how they get the C3 ratings, which is what advertisers are actually using to set their rates these days. C3 records (for programs watched within three days of their original airing) how many people are watching the commercials, which is obviously the part that advertisers care about. As has been pointed out in several media outlets, a surprising percentage of viewers watch the commercials when they watch shows that they've DVRed. But C3 data is rarely (if ever) published.
But I'm not sure if Live + Same Day ratings ("overnights") only count people who are watching the commercials. My intuition is to say that they are, since advertisers are the ones who want the data, and they care about commercials.
Edited by Redtracer, Apr 16, 2013 @ 1:45 PM.
Posted Apr 17, 2013 @ 4:36 AM