Here's the thing: the DVD sales are better than solid, even a year after the final season was released. People are buying those sets, and keep buying them, and the people buying them are pretty much guaranteed ticket-buyers for a theatrical feature.
And while an AD movie would no doubt be considerably more expensive than four episodes strung back-to-back, it's not like an AD movie would be a huge financial risk. Even it flopped completely on theatrical release, it's a surefire DVD hit. Seriously, the DVDs are outselling shows that are much bigger TV hits in terms of ratings...
AD got a lot of media coverage, and a lot of love from the TV critics-- but it also got a lot of people constantly repeating the canard that "nobody" watched the show. And while it's true that, by the standards of network television, AD got low ratings, it was still watched by a lot more people than most smash hit cable shows. At it's absolute lowest (opening night of the Olympics with-no-promotion
Friday night lowest), AD still had more than 4 million viewers. And that's if you trust the Nielsens, which I don't. (I think the Nielsens are fine at getting certain basic trends -- ie lots of people watch
American Idol -- but I think they also miss a lot of what people are watching, and they are way behind on catching up to the new ways people watch TV. For instance, now that they are finally taking into account DVR viewings and such, shows like
The Office turn out to have more people watching them than they had previously assumed. I would guarantee that there were more people watching AD than the Nielsens stats of that time ever revealed.)
AD had a small-but-loyal TV audience on its first run. And since then, the number of people who have fallen in love with AD has only grown, as many, many people have only discovered it on DVD. I honestly think that the #1 stumbling block for an AD movie is not convincing producers or studio executives -- it's convincing Mitch Hurwitz to want to make it. Let's face it: if he had wanted to do it, AD would have moved to Showtime. The offer was there, and he was too burned out and was convinced that he could no longer pursue it as a series. If Mitch had had the energy and the enthusiasm to carry on, it would have happened. So it's really, really down to Mitch having an idea (which Jason Bateman says he DID have one, and that it was a good one), and having the drive to make it happen.
My hope is that Mitch will realize that the time is right for an AD reunion to happen. He's already tried to do another TV show, and it's hard to imagine him lining up a better one: remake of a smart UK sitcom (a la The Office), strong cast, Christopher Guest directing the pilot, satirizing the world of Washington politics. I mean, it sounds like the perfect blend of silly and smart that made AD work so well, and no one has picked it up after ABC passed on it in favor of
Cavemen. Now, I've heard that Mitch is developing another TV project with Patton Oswalt, but if that one doesn't make it to a full series commitment, I would hope he would look to the example of Judd Apatow. JA spent the post-
Freaks & Geeks/
Undeclared years developing pilots for Dreamworks, and NONE of them made it to air, despite the involvement of people like Seth Rogan, Amy Poehler, Jason Siegel and many other talented folks. So, unappreciated in the world of television, he made the leap to movies, and we all know how that turned out.
If Mitch can't get a show on the air in the next two years, he needs to make the move to feature films. Even if he doesn't start out with an AD movie, he needs to find an outlet where his genius writing can be appreciated. Plus, making movies won't cause the same level of creative exhaustion that 53 consecutive episodes of AD caused.
ETA:
In an interview to promote Juno, Jason Bateman gives a
variation on his
previous statement regarding a possible AD movie:
We keep flirting with the idea of doing a movie version of it but I think that the adults have to figure out the ugly business stuff of it. But all the sort of creative types are on board so, fingers crossed. It's a question of timing, you know. When is it too early, when is it too late. I hope so, because we all miss each other...
This seems to indicate that Mitch is on board for it happening! Which is great news. Bateman clearly wants it to happen, or else he would just dismiss the question (as he has at various points in the past.)
The "ugly business stuff" might well be "how much does everyone get paid?" I hope the business end of things doesn't get in the way of it happening. As for the question of timing-- it can NEVER be "too soon," but it CAN, eventually, be "too late." If they wait eight or nine years, any number of things could make it that an AD reunion might be less than a good idea. I would say that it would have to happen within the next four or five years, or else it probably won't happen at all. And that would be very sad.