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Stinger97
This is the place to discuss your favorite commercial ad campaigns and slogans that you've developed over the years. Love the Mentos commercials? How about Coca Cola ads? Remember the Doublemint Gum song?

Of course you do! So lets chat it up!

I'm a huge fan of Skittle's, "Taste the Rainbow," slogan. It's short, to the point, and it's memorable, which all product slogans should be. I always used to enjoy the commercials with the appearing rainbow and then the raining of Skittles.

Has anyone seen the new Vault soda (made by Coca Cola. It's Coke's answer to Pepsi's Mountain Dew) commercials? It has three different slogans, each of which is pretty good, but I'll let you be the judge of the best:

"Drinks like a soda, kicks like an energy drink."
"Get to it!"


And there's actually another one, which I can't remember. That said, the "drinks like a soda..." one is by far my favorite. I heard it a few days ago, and already I associate it with Vault soda. Also, you'd think because it's so long that it would hurt its memorablity, but it really doesn't.
bettymojo
Where's the Beef? I love that Clara Barton. She always seemed so angry, you know?
ajra
I thought it was Clara Peller.

The VW "Life is full of passengers. Drivers wanted." was nice as a slogan, but I really like how they crash the words of the slogan to advertise the safety features. (All of the words except 'passengers' and 'drivers' get crumpled.) Very clever.
Actionmage
I had such a crush on David McNaughton in the late 70s-early 80s, that not only did I take up Dr. Pepper, but I totally didn't get the inherent wrongness of "Be part of an original crowd!"

I was too young for the original, but I've seen clips shows and have enjoyed Dinah Shore's "See the U.S.A./ In your Chevrolet!"; it was bouncy and fun!

What amazes me is that none of the credit card companies have swooped in to co-opt the phrase from The Flintstones- Betty and Wilma holding their cards and yelling "Chaaaaaaaaaaarge! It!"
FfrauleinN
The VW "Life is full of passengers. Drivers wanted." was nice as a slogan, but I really like how they crash the words of the slogan to advertise the safety features. (All of the words except 'passengers' and 'drivers' get crumpled.) Very clever.
That is very clever. I had to see the ad a couple of times before I realized that "passengers" and "drivers" don't get crumpled.

Slogan I hate? "I'm lovin' it." I don't think McDonald's has ever had a slogan so lame. Is there anybody who likes it? Every time I see or hear it I get annoyed and wonder how much longer before it's gone forever.
bettymojo
D'oh! Clara Barton was a nurse, wasn't she?

Where I used to work, we processed deposits for McDonald's. Undoubtedly, when someone would be working on the bag they would say or hum "bah dah dah dah daaaah" and someone else would chime in "I'm lovin' it!" Catchy, but it didn't make me rush right over to buy something.

I have to admit that I also sing the Pepto Bismol commercial: "Nausea heartburn indigestion upset stomach diarrhea!" I can't help it.

And for anyone who has a Metro Mattress in your vicinity: "Metro Mattress, your sleep superstore!" Also catchy.
Stinger97
Slogan I hate? "I'm lovin' it." I don't think McDonald's has ever had a slogan so lame. Is there anybody who likes it? Every time I see or hear it I get annoyed and wonder how much longer before it's gone forever.

It's so funny that you mention that, because just yesterday I was talking to my friend about how I think their slogan is quite good. I wouldn't say the slogan itself is memorable, but paired with the jingle of, "Bada ba ba ba, i'm lovin' it," I think it makes it one of their better ones.

Diet Coke's new slogan of, "Light It Up," isn't half bad. The commercials that they've paired it with seem to be hit or miss though. My favorite from this campaign though, would have to the dude up in his loft, dancing while holding a bottle of Diet Coke. I can't remember the song that he's dancing to, but I think it's what makes the commercial.

And for anyone who has a Metro Mattress in your vicinity: "Metro Mattress, your sleep superstore!" Also catchy.

No Metro Mattress, but 1-800-Mattres used to have the catchiest slogan in:

Leave off the last 'S' for savings.

The commercials no longer say this, which pisses me off. Because if you're no longer going to acknowledge that your phone number doesn't spell 'mattress' correctly, you're idiots.
Decormaven
I like commercials with clever jingles- not ads that usurp current or past popular songs to catch my ear/eye. I'll be easy to spot at the Old Folks' Home: I'll be the one whistling, "Sing it over and over and over again, Fro-sty Morn."
FfrauleinN
I wouldn't say the slogan itself is memorable, but paired with the jingle of, "Bada ba ba ba, i'm lovin' it," I think it makes it one of their better ones.
Oh, don't get me wrong. That little jingle is damn catchy, I just can't stand it. Insidious bastards.
Jenee
Disclaimer: I do not, have not, and would never chew tobacco.

Back in the 70s there was a Redman Tobacco commercial, and close to 30 years later I still (mostly) remember the jingle:

Hey mister, what ya chewing?
Choose the chew the pros are choosing
Redman, the pick of the pros.


In Pittsburgh, everything had something to do with the Steelers and back then I remember this jingle for Iron City Beer:

We love Pirates and Steelers, and Iron City Beer.

I can't remember what I did last weekend but I can remember 30 year old ad campaigns. Pretty effective.
Stinger97
Not entirely sure if this was a national chain, or a small franchise where I live (New York), but I used to love the slogan: That's the beauty of Huffman Koos.

Unfortunately they went out of business a few years ago. I still remember their jingle, though.
Mibbitmaker
"I'm loving it"?

I'm hating it.

McDonalds usually has good slogans (as far as a commercial slogan can be "good"), so I was surprised at the lameness of that one.

Worse, it's something I've occasionally said even before it was an ad slogan, so when I say it, I catch myself inadverantly using a commercial phrase. I get the idea this is what they're actually trying to accomplish, the mercinary bastards!
BanjoSteve
I'm sick sick sick to death of MasterCard ads. They wouldn't have been so bad themselves, but the parodies have become as ubiquitous as the ads themselves, so together they've reached a critical mass of annoyance that I just want to end.

As for good ad campaigns, I really like the Career Builder ads. The guy in them really reminds me of Jim from The Office. Also, I don't know how, but the director is really good at getting decent performances out of the chimps, which makes it really easy to anthropomorphize them.
TraceyBee
Way back in the days of my youth, when I still ate at fast-food places, Burger King was trying to differentiate itself from McDonald's. In those days, if you had a "special order" at McD's, you waited forever for your order. Burger King had a whole "have it your way" series of ads that told you that, if you didn't want pickles, you didn't have to eat pickles. I'm not a condiments kind of girl, so my business went to Burger King. I thought it was a pretty good way to hammer on one of the big flaws of McDonald's.

I still remember the song:
Hold the pickles, hold the lettuce,
Special orders won't upset us.
All we ask is that you let us
Serve it your way.

Have it your way
At Burger King!
Have it your way
At Burger King!


(If I didn't have commercial jingles from the 70s rattling around in my brain, I might have cured cancer by now.)
Stinger97
I don't remember the jingle from the 70s, as I wasn't even a thought in my parents mind, but I do remember the revived jingle from the 90s with the Backstreet Boys singing it. All of the members behind the counter, letting us know that at Burger King, we can have it our way.

The odd part is, their slogan is still, "Have it your way." Can't we get the jingle back? I know that really, you can have it your way at McDonald's now, so this isn't such a huge selling point anymore, but still.

McDonald's, "We love to see you smile," was good, though I think it was minus a jingle. Right?

I'm sick sick sick to death of MasterCard ads. They wouldn't have been so bad themselves, but the parodies have become as ubiquitous as the ads themselves, so together they've reached a critical mass of annoyance that I just want to end.

Are you referring to the 'Priceless' ads?
BanjoSteve
Are you referring to the 'Priceless' ads?


yes
fangums
Yes, TraceyBee, but did y'all ever do the revised version?

Shoot the pickles,
Stab the lettuce.
Shut up, lady,
You upset us.
All we ask
Is that you let us
Throw it away...."
Nikki125
Whenever I hear UPS' "What can brown do for you?", I crack up like a little kid. It just sounds so dirty.
Stinger97
First off, let me say how much I love old Doublemint commercials of yore. The song was catchy, and like many other people, I can still recite it today:

Double your sentiment. Your merriment.
Double your moment of fun.
Double your delightment, with the right mint,
For refreshment it's the only one.
Double your pleasure, double your fun.
That's the statement of the great mint in Doublemint gum.


That's some classic jingle-age if I ever did hear it. Compare this gem to today's new Doublemint song, which sounds awful, isn't catchy, and has two twins (who aren't actually twins) singing it:

We're the Doublemint Twins with
Double good, double fun
Doublemint Twins mints - not gum.
A mint you can savor.
A blend of two flavors.
Everybody!
Double groovy, double grand,
Double flavor in your hand.


That's the worst piece of shit to grace my ears, ever. It seriously pisses me off that they're mocking the entire brand and the 'Twins' campaign, with this. Especially because the twins? Yea, they're a guy that I assume is black and a white guy with a beard that looks like a serial killer.

This all because ad agencies think it's cool to rebel, it'll catch the 18 - 34 crowd that thinks bucking the trend is cool. Look at our twins, they're not twins at all! In 2006, twins don't need to match! Nevermind Danny DeVito and Ahnold tried that gimmick back in '89. Blah.
bettymojo
Maybe these twins were the inspiration for the new Doublemint mints.
Stinger97
It's a definite possibility.

I actually saw another Doublemint Mints commercial last night, which was a whole lot less grating. This one featured a short black woman and a tall, heavy, white man. The song still annoyed me, but they didn't as much as the two guys that have a commercial.

Remember 'Snap in to a SlimJim'? And its subsequent slogan, 'Eat Me!'
FfrauleinN
That little Eat Me character freaked me out. No, I will not eat you.
anstar
Was it Domino's Pizza that had the "Avoid the 'Noid" campaign in the 80's? (or maybe the 90's, I suck at dates). I liked the commercials at the same time that 'Noid creature creeped me out.

ETA: Found it. the Noid was from the 80's.
acatmaylook
Though I haven't actually seen the mints on store shelves yet, I get the impression that the little container is double-sided and contains two flavors of mints (like spearmint and peppermint). That's why the "twins" are different. They're conjoined fraternal twins of two different fathers!

The commercials that Jenee mentioned above sound like sponsors for sports. It reminds me of the Gillette jingle that started a boxing show.. "To LOOK sharp, to FEEL sharp, to BE sharp.." That's about as much of the jingle as I can remember, because that's all I heard before we changed the channel.
Stinger97
Was it Domino's Pizza that had the "Avoid the 'Noid" campaign in the 80's? (or maybe the 90's, I suck at dates). I liked the commercials at the same time that 'Noid creature creeped me out.

On the topic of pizza joints, Little Caeser's tagline of, "Pizza! Pizza!" is sorely missed around these parts. I know Little Caeser's is still in business and all, but they're so incredibly hard to find.

Does anyone remember the McDonald's jingle from the late 80s? It was something to the effect of, "Good time, great taste, that's why this is our place. The Good time, great taste, of McDonald's!"

And while talking about McDonald's (and since it's so close to St. Patrick's), does anyone remember Shamrock Shakes? They were green, Triple Thick Shakes™, that were minty and were available only in March. The commercial that used to accompany it would feature Uncle O'Grimacy, who I assume was Grimace's Irish uncle. The shakes are still sold today, but only in select McDonald's. I'd love to find a place that serves them still.
fangums
Pizza! Pizza! used to come in quite handy in the computer lab. The proper speed of "double click" didn't always make sense, but "pizza pizza" worked perfectly.

Kinda hard to use that analogy now, though.
FfrauleinN
And while talking about McDonald's (and since it's so close to St. Patrick's), does anyone remember Shamrock Shakes? They were green, Triple Thick Shakes™, that were minty and were available only in March. The commercial that used to accompany it would feature Uncle O'Grimacy, who I assume was Grimace's Irish uncle. The shakes are still sold today, but only in select McDonald's. I'd love to find a place that serves them still.
Oh I love those. They're all over the place in Philly. Topic: I've never seen any kind of ad for them, though.
Enigmatics
Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun

Now y'all know how old I am.
Stinger97
I used to enjoy the commercials for Reese's Peanut Butter Cups that would feature someone describing how they liked to eat their PB Cup. Each person had a different method of devouring it, some would eat around the outside before eating the middle, while characters like Dracula (during a Halloween promotion) would suck the peanut butter out.

And who could forget, "What would you do-o-o-o for a Klondike Bar?"
bettymojo
At my old job I would just randomly say "would you bark like a dog?" And my awesome tellers would start barking.

I don't even like Klondike, but it's fun to see what you can get people to do.
anstar
Reese's is reviving an old commercial with a new (caramel) twist, but I still like the original.... You got Chocolate in my peanut butter, You got Peanut Butter in my chocolate. :)
FfrauleinN
I used to enjoy the commercials for Reese's Peanut Butter Cups that would feature someone describing how they liked to eat their PB Cup. Each person had a different method of devouring it, some would eat around the outside before eating the middle, while characters like Dracula (during a Halloween promotion) would suck the peanut butter out.
I used to get a kick out of those. And the slogan was simple: "There's no wrong way ... to eat a Reese's."
Stinger97
Has anyone seen the Tic Tac ads with a woman juggling the mints on her tongue, while a man looks on, surprised?

The music that plays while she's juggling the Tic Tacs is extremely catchy, even though it has no lyrics and I think it's just some background music being played. I don't know. I have problems.
bluejaylove
"Reese's is reviving an old commercial with a new (caramel) twist, but I still like the original.... You got Chocolate in my peanut butter, You got Peanut Butter in my chocolate."

-----

Yeah, and bringing back that theme tops the cake..."Reese's Peanut Butter Cups!" I remember that like it was yesterday.
Stinger97
Yeah, and bringing back that theme tops the cake..."Reese's Peanut Butter Cups!" I remember that like it was yesterday.

Hopefully they're actually reviving the jingle and not just dusting it off for a while before shelving it again. I think it might actually be here to stay, only because they added to it with the, "Three great tastes that taste great together...Reese's Peanut Butter Cups!"
indigo4
McD's "I'm lovin' it" is kind of lame, but I wouldn't mind it so much if they'd ever paired it with a decent commercial. This campaign has been going on for years, and I've never seen an "I'm lovin' it" ad that I like. They're all either boring or obnoxious. My favorite McD jingle was Barry Manilow's "You deserve a break today . . ." And also from that era, I liked "Join the Pepsi generation," even though I always drank Coke.
tonkacat
I think my all time favorite commercials were for Dr Pepper. They were so upbeat and happy. I'm a Pepper, He's a Pepper, She's a pepper, wouldn't you like to be a pepper too?

Another one was the Hillside singers giving the world a Coke.
Brn2bwild
I really like the Milk ads. Haven't made me drink a drop more than usual, but still, very creative. Highlights include the Alexander Hamilton commercial, where the guy can't get the answer out, and the guy locked in isolation for 30 days, who finds out that his milk has run out.

The best one, though, has two kids refuse to drink their milk. "But Mom, Mr. Anderson next door never drinks milk!" Mr. Anderson then puts down his wheelbarrow to wave at them, only to have both of his arms break off. The kids start screaming and drink their milk.
Stinger97
The new Glade Wisp thingos have a cool jingle to go along with them, which is nice to see (or hear, I s'pose).

And the classic to go along with Glade Plugins -
Plug it in, Plug it in!
anstar
I like the Dr Pepper ads too. I think my favorite newer one is the one with the Meatloaf song "Anything for Love", where the guy withstands all kinds of embarassing situations for "love" but leaves in a huff when she trys to take his drink. I'm the same way. There are many things I'd do, but leave my soda alone!! :)
phxchic
Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun

Now y'all know how old I am.

I'm so old I remember when McDs had the 45s with the song, and if you had the 45 with a secret message, you won some great prize. But because I'm so old, I don't remember what the secret message or prize were.
Stinger97
You're not talking about the contest during around 1988, where you could find a record in the Sunday newspaper with people singing the entire McDonald's menu extremely fast? And if they could reach the end without screwing up, you would win a million dollars. Sad part is, I remember the song:

Big Mac, McDLT, a Quarter Pounder with some cheese.
Filet o'Fish, a hamburger, a cheeseburger, a Happy Meal.
McNuggets, tasty golden french fries, regular or larger sizes.
Salads: Chef or Garden or a Chicken Salad Oriental.
Big Big Breakfast, Egg McMuffin, Hot Hotcakes.
A sausage, maybe biscuits, bacon, egg, and cheese, a sausage, danish, hashbrowns too.
And for dessert, hot apple pies, and Sundae's three varieties.
And soft serve cones, three kind of shakes, and chocolately chip cookies.
And to drink a Coca Cola, Diet Coke, and Orange Drink, a Sprite, and Coffee, Decaf too, a Lowfat Milk, also an Orange Juice, I love McDonald's. Good times, great taste, and I get this all in one place!
phxchic
Dear gods, that's exactly it! How the hell do you remember that?!?
Rwrap257
I STILL have the Coke with Lime commercial stuck in my head.

You put the lime in the Coke, you nut, and then you shake it up!
Okay, so I'm not exactly sure that was what he was saying, but it's stuck in my head anyway and will probably never leave.
Sweetxcape
That commercial confused me for ages....

I thought they were saying "put the lime in the coconut"... it made absolutely no sense until I put on the clsoed captions... still a dumb ad, lol.
Stinger97
Most people may not catch these two commercials that I'm talking about since they're for children's products, and unless you're all over Nickelodeon during the afternoons (or Nick @ Nite at Night) then you'll have no idea what I'm babbling about.

The first commercial is for the new paper that's produced by Crayola that starts out black until you use some special pen, and the paper changes color. It's hard to explain, but that's not the point. The point is, the music playing over the commercial is incredibly catchy.

The second is a commercial for these new Cabbage Patch Kids. Sure they're not manly, and I probably shouldn't sing along to the music that plays, but I just can't help it.
jessicajason
And who could forget, "What would you do-o-o-o for a Klondike Bar?"

OMG, did you see the joke Family Guy did in this? The commercial starts out normal, with the announcer asking some random guy what he would do for a Klondike bar.
Announcer:"Would you hop on one foot?"
Guy:"Sure." (hops for a second)
A:"Would you act like a chimp?"
G:"OK, I guess." (acts like a chimp)
A:"Would you kill a man?"
G:[shocked] "What?"

Now, whenever my husband & I see Klondike bars at the store, we ask each other, "Would you kill a man?", then laugh like idiots. Yes, we're dorks, but at least no one else has to date us.
cowkitty
That commercial confused me for ages....

I thought they were saying "put the lime in the coconut"... it made absolutely no sense until I put on the clsoed captions... still a dumb ad, lol.


That's the original version, by Harry Belafonte. Coke just modified it to promote the new lime Coke.

And Rwrap257, it's still stuck in my head too, Coke's version that is. :"D
Camanda
That's the original version, by Harry Belafonte.


Harry Nilsson, actually.
cowkitty
Whoops, thanks for the correction.
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