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nzs
Isn't next week likely to do a lot worse?

I might be slightly optimistic but if the CW actually *promote* the episode, maybe people will be intrigued enough to tune in. I know that based on the promos for "Trespass" I could have easily passed over that eppy (pun :)) but I'm curious (if a little scared) of the promo for "Freak".
BadToad
And I would love to know who the genius was that decided that Crimson, Trespass and Freak would be the eps in sweeps month, and not the surer bets of Hydro, Justice and Labyrinth. Don't shows generally put forth a stronger product during sweeps?
Manddoo
Well, I'm glad that Lana-episodes aren't doing well. And since Clana kind of returned, the numbers have been worse every week so the theory that Lana is a popular character among mainstream audience, and that Clana brings in the viewers is dead and buried.
pyralis
BadToad
Don't shows generally put forth a stronger product during sweeps?

Maybe they figured it would get buried by the Survivor premier. Of course, that doesn't excuse the horrendous thing that disgraced my television last night.
savingpeople
And I would love to know who the genius was that decided that Crimson, Trespass and Freak would be the eps in sweeps month, and not the surer bets of Hydro, Justice and Labyrinth. Don't shows generally put forth a stronger product during sweeps?


Like you, I'm surprised "Hydro", "Justice", and "Labyrinth" were not placed in a sweeps' month.
JLAers, the Clois kiss, Clark dressed in costume, Level 33.1, Tori Spelling, Martian Manhunter, an AU, etc...
It really doesn't make any sense, but I guess they have a lot of faith in a Clana card that they pulled out starting with "Crimson", which has really furthered my desire to know where they get their information. Do they do focus groups? Polls?

Although, I do give them credit with "Freak" and "Promise".
"Freak" seems Chloe-centric, mysterious, and the possibility of seeing some EvilLex.
"Promise" will be big just because it's got the cast involved in a wedding and those are always big episodes, no matter who's getting married.

Other than that, I'm kinda stumped, myself.
Although, I try not to spend my time, figuring out why The CW does what they do because it is really pointless and a big fat waste of my time.
Massena1
"Freak" seems Chloe-centric, mysterious, and the possibility of seeing some EvilLex.


Except there was no sign of EvilLex in the trailer. If Lex is behind it, then he should have been seen as the one pulling the strings, threatening Chloe and setting up a big showdown btw Chloe/Clark vs. Lex.
Littlbit
Like you, I'm surprised "Hydro", "Justice", and "Labyrinth" were not placed in a sweeps' month.
JLAers, the Clois kiss, Clark dressed in costume, Level 33.1, Tori Spelling, Martian Manhunter, an AU, etc...
It really doesn't make any sense, but I guess they have a lot of faith in a Clana card that they pulled out starting with "Crimson", which has really furthered my desire to know where they get their information. Do they do focus groups? Polls?
I'm surprised too, especially since those were the best episodes so far this year. I think the Goughlar must have told TheCW how everyone loves Lana so they have to show 'Crimson' and 'Trespass' during sweeps. :\
savingpeople
Except there was no sign of EvilLex in the trailer. If Lex is behind it, then he should have been seen as the one pulling the strings, threatening Chloe and setting up a big showdown btw Chloe/Clark vs. Lex.


Right you are :)
I jumped to conclusions...one dark room with someone being experimented on is starting to look like another...heh.

So, yeah, in that case, it looks like they might just be banking on Chloe for "Freak", which is smart, IMO, because don't Chloe episodes tend to do pretty well and usually during sweeps?
Kahhhn
JUSTICE was the only episode that should have aired during FEB. sweeps. I don't doubt that this episode would lose male viewers..It was advertised as a Lana centric episode, and boy was it ever. So it's only natural that they would leave. But the ratings are still very steady.
RepairmanBob
And I would love to know who the genius was that decided that Crimson, Trespass and Freak would be the eps in sweeps month, and not the surer bets of Hydro, Justice and Labyrinth. Don't shows generally put forth a stronger product during sweeps?
How Justice was not put in sweeps but Trespass made the cut just boggles the mind. Sure, I can see putting Crimson out there to attract the shippers, but Trespass?
JUSTICE was the only episode that should have aired during FEB. sweeps. I don't doubt that this episode would lose male viewers..It was advertised as a Lana centric episode, and boy was it ever. So it's only natural that they would leave. But the ratings are still very steady.
I will take it one step farther, and say Justice should have been shown every week during sweeps. Just repeat it four times, with an intro from the Goughlar saying "Trust us, this is so much better than the other episodes we put together for sweeps. You will thank us when you see them in March."
Isn't next week likely to do a lot worse?
Some folks, including me, think a bad episode can have a negative effect on the episodes that follow it, just like a good episode can boost the next episode or two.

There was a significant drop from Crimson to Trespass. I think the goodwill (and good ratings) Justice created from new/returning fans has been pissed away in a flood of Lana love. I like Chloe, and I hope we do not get "Chloe = rating death!" arguments when Freak gets bad ratings.
DirkGently
I hope we do not get "Chloe = rating death!" arguments when Freak gets bad ratings.


Of course we will and of course it will be the Clana camp that presents that theory. This is another reason I am convinced that a majority of Clana fans are young and therefore do not yet grasp the simple concept of causation even when it is explained to them over and over again.
nzs
Question: A few weeks back booberella posted the SV ratings calculated at 15min intervals. I'd be curious to see how "Trespass" did at each 15min mark or even just at the halfway mark. Did more people tune in/out when they realized it was a "Lana has a stalker" story.
Frelling Tralk
Apparently ratings always go up in the second half of SV episodes for some reason.
KSiteCraig500
Partly because the sitcoms FOX shows are so painful on Thursday night, so I imagine some of the people tune in to the second half of Smallville at 8:30.
jjfc
I really don't mean this in a negative way, I genuinely mean this question. but isn't it sort of written in stone that this show will be back next season and that will be the last? Is there any reason, as someone not interested in demographics or the television industry, why I should be concerned about the ratings?
jayseyfield
Is there any reason, as someone not interested in demographics or the television industry, why I should be concerned about the ratings?
No.

But I think a lot of people are interested in the ratings whether they affect the show or not. I read the ratings threads of a lot of shows and they all break down into either the pride category (fans who only care about the ratings from a pride perspective) or the survival category (fans who only care about their shows getting another season).

I'm very interested in the tv biz and ratings so I love the ratings stuff. I only wish there was someway to translate it into some kind of competition like fantasty football.
Omar G
I do think it matters a lot more for shows that are on the bubble as far as renewals go, but it is interesting to speculate on why some episodes get better ratings than others. Given that there are all kinds of factors, including what other networks are airing on a given week as far as first-run or reruns, it is really just speculation, though.

So I care a lot more about what's going on with Friday Night Lights' ratings than I do about this show's, just because I hope and pray that show goes on a few more seasons.
jjfc
I completely agree and I follow the ratings for Veronica Mars (sadly) for those reasons. It just struck me that this show has an even more definite timeline than the average show not on the bubble.
Frelling Tralk
I think that, after the arguments on Clana bringing in ratings, a lot of people were interested in seeing how Trespass would do. Fandom groups often use the ratings to try and prove some point or another.

If they think that the writers are going in the wrong direction, people generally want to know if the ratings are reflecting this. I know that a lot of people were thrilled at how well Justice did, and hoped the CW would take note of that. I suppose it gives a general idea of what the audience is really interesting in seeing
KSiteCraig500
I think a lot of times, unfortunately, ratings are just coincidence and/or are often dictated by what came the week before.

Like sure, Aqua got huge ratings but remember, Hidden was a fairly decent episode, PLUS Aqua was up against the usual fare except The OC was a REPEAT because the baseball championships were over. So that was one less competitor that week.

I still weep to know that episodes like Insurgence, Shattered, and Legacy failed to bring in audiences. Though Legacy, despite being CR's last appearance, was not all that good.
Frelling Tralk
I always wonder if Magnetic turned away some of Shattered's audience
gobatara
Wow wow wow

Prime-Time Ratings:
Thursday 2/15/07

The following results are based on the fast national ratings (Live Plus Same Day data)

-Total Viewers:
CBS: 17.97 million, ABC: 16.81, NBC: 8.70, Fox: 4.36, CW: 4.13

-Adults 18-49:
ABC: 6.4 rating/16 share, CBS: 5.7/14, NBC: 3.9/10, Fox: 1.9/ 5, CW: 1.7/ 4

----------

-Yesterday’s Winners:
Survivor: Fiji (CBS), Ugly Betty (ABC), Grey’s Anatomy (ABC), CSI (CBS), Shark (CBS)

-Still a Player, But Spiraling Downward:
ER (NBC)

-Honorable Mention:
The Office (NBC)

-Yesterday’s Losers:
‘TIl Death (Fox), The War at Home (Fox), Scrubs (NBC), 30 Rock (NBC), The O.C. (Fox), Supernatural (CW)

-Ratings Breakdown:
ABC and CBS shared Thursday bragging rights, with CBS the most-watched network (1.16 million viewers ahead of ABC) and ABC No. 1 among adults 18-49 (with a 12 percent advantage in the demo). The once unstoppable NBC remained a distant third, followed by Fox and the CW at similarly lackluster results.

CBS’ creatively improved Survivor: Fiji led the 8 p.m. hour, with 16.35 million viewers and a 5.6 rating/15 share in the demo. Second was bona fide ABC hit Ugly Betty, with 13.63 million viewers and a 4.5/12 among adults 18-49. Next up were NBC sitcoms My Name is Earl (Viewers: 9.10 million; A18-49: 3.9/11) and The Office (Viewers: 8.83 million; A18-49: 4.4/11). Of positive note for The Office was growth of 13 percent in the demo out of My Name is Earl. Fox and the CW were virtually tied in total viewers from 8-9 p.m., with Fox fourth in the hour among adults 18-49. Fox’s ‘Til Death opened the evening with 5.25 million viewers (#4) and a 2.3/ 6 among adults 18-49 (#4), followed by The War at Home at a similarly disappointing 4.91 million viewers (#5) and a 2.3/ 6 in the demo (#4). The CW’s veteran Smallville delivered 5.07 million viewers (#5) and a 2.0/ 5 among adults 18-49 (#5).


Source: http://pifeedback.com/eve/forums/a/tpc/f/63310451/m/74010343
Massena1
MR should be very happy. His episode did really well. It's one of only 4 episodes this season to break the 5 million viewer mark and more impressively break a negative trend of declining ratings. I'll update the season long chart in just a second. Here's the breakdown from pifeedback.com

The CW’s veteran Smallville delivered 5.07 million viewers (#5) and a 2.0/ 5 among adults 18-49 (#5).


FYI, in case anyone else was wondering how the ratings compare:

6.01 ZOD 4.96 million -- 2.2
6.02 SNEEZE -- 4.52 million -- 2.0
6.03 WITHER -- 4.88 million -- 2.1
6.04 ARROW -- 4.71 million -- 2.0
6.05 REUNION -- 4.79 million -- 2.2
6.06 FALLOUT -- 5.01 million -- 2.1
6.07 RAGE -- 4.47 million -- 1.9
6.08 STATIC -- 4.70 million -- 2.0/5
Repeat 6.01 -- 2.01 million -- 0.8/2 (excluded from season high/lows & averages)
Repeat 6.02 -- 3.17 million -- 1.2/3 (excluded from season high/lows & averages)
6.09 SUBTERRANEAN -- 4.31 million -- 1.7
6.10 HYDRO -- 4.62 million -- 2.0
6.11 JUSTICE -- 5.3 million -- 2.3
6.12 LABYRINTH -- 5 million -- 2.1
6.13 CRIMSON -- 4.94 million --2.0
6.14 TRESPASS-- 4.67 million --1.8
6.15 FREAK -- 5.07 million -- 2.0 **NOT FINAL NUMBERS

Season highs
6.11, Justice --> 5.3 million viewers
6.11, Justice --> 2.3 A18-49 Demo

Season lows
6.09, Subterranean --> 4.31 million viewers
6.09, Subterranean --> 1.7 A18-49 Demo

Season Averages
4.79 million viewers, 2.05 A18-49
Durq
That's great! Not only that an MR directed episode kicked ass but that an action episode stomped all over the "blah, blah, blah love triangle" episodes that preceded it.
VersesBatman
That kills the theory that Clana=Big ratings=The heart and soul of this show.
Kahhhn
Wow.....That is great..I hope they are paying attention over there at Smallville headquarters...once again an episode that doesn't have anything to do with the angsty love triangles comes up huuuuge in the ratings...And it's a Chloe episode to boot..I'm very impressed..

However, I'm starting to worry about Supernatural.
Durq
Me too, Kahhhn. "Supernatural" was great last night too.
holtz
Good job, Smallville. Maybe now the crack monkeys in charge will finally realize SUPERMAN STUFF GETS RATINGS, YOU MORONS! NOT ANGSTY STUPID LOVE TRIANGLES! But after Justice and the following eps, i'm not that confident. :(
BadToad
Nice numbers!

I think these numbers seem to hint that the ratings for an episode is not dictated by the episode that came before. There's no way that I would attribute these nice numbers to "Trespass".
nzs
I'm really beginning to believe that the CW is intentionally giving the plot away in the trailers to see what brings in ratings. The alternative, which is not implausible, is that they don't know what they're doing.
mobiusklein
You'd think after 5 plus seasons, they'd know what does or doesn't bring in ratings already. I would hope that even Lana fans are tired of Lana stalker storylines.

I occasionally wonder if they don't do superhero stuff as often because they're a bit more expensive but then I think "You know, you can't get a big return if you keep trying to invest pennies."
Kahhhn
I'm really beginning to believe that the CW is intentionally giving the plot away in the trailers to see what brings in ratings.


You very well could be right....And they should have seen by now that Clark acting like Superman and Supermanly stories are what draws the biggest audience...Not an episode of KK's eybrows raising and lowering to show us her deep thoughts...
Massena1
The trailer was OMG! good. But, I thought it could have been even better. It didn't show how Lex was going to be connected to Chloe's abduction and it didn't show Clark actually using his powers. Still, they have to be happy with the numbers, after the decline for the last two weeks and then with preemptions in some markets for basketball, they had to worry about the beginning of a ratings decline that would continue for the rest of the season. This gives them hope that they'll be able to sustain their numbers despite poor episodes.
nzs
You'd think after 5 plus seasons, they'd know what does or doesn't bring in ratings already.

The first five seasons were under the WB. This is the first season for the CW.
mobiusklein
Still, it's not like they don't have access to the previous networks' nos.
tabbymarie
I? am VERY pleased about the ratings! Its rare that they feature Chloe in the trailers and radio ads, and the time that they do it gets super high ratings? Maybe its a coincidence...
nzs
Still, it's not like they don't have access to the previous networks' nos.

These are the same guys who had their promos with Clark and Nois. They had to have known that ED is only in 13 eps.

ETA: Couldn't resist. You know what the Clanarchists will say brought in the ratings right? Lana is getting closer to the secret! Of course, that doesn't explain "Trespass"...
Kahhhn
You know what the Clanarchists will say brought in the ratings right? Lana is getting closer to the secret! Of course, that doesn't explain "Trespass"...


Well they are already saying that even though Chloe fans are going to say it's because it was a Chloe episode (which is BS...there words not mine) that's not the case because "Lana is in the episode just as much as Chloe.." They really are delusional....And they wonder why people make fun of them when they go to other sites...
Frelling Tralk
They did notice that Trespass promoted Lana and Clana, yet got worse ratings than the trailers focusing on Allison for Freak, right?

But then I've also heard the argument that ratings for Reckonning were all about viewers wanting Lana to get engaged to Clark. Never mind that it was the big event 100th episode, and promoted for weeks as someone dying, it all comes back to Clana of course
scout1279
I think the ratings for this episode really prove one thing: Smallville fas are kinky and like bondage. Having half-naked people strapped to a table cosistently brings in the numbers. If Tom Welling had been willing to show some skin, Labyrinth would have been huge.
KSiteCraig500
Or if Tom Welling had not gotten huge, Labyrinth may have had Tom showing some skin.
Gabtica25
That kills the theory that Clana=Big ratings=The heart and soul of this show


Word, word. So much word!

I'm glad Mike's directorial debut did great. :)
VersesBatman
Me too. It seemed like in the past any episode associated with Lex got mediocre ratings.
Manddoo
I'm glad Mike's directorial debut did great


Don't you know? It's only because MR plays Lex and Lex is Lana's fiance. ;)
holtz
Don't you know? It's only because MR plays Lex and Lex is Lana's fiance. ;)

OMG, it makes total sense now. No wonder Justice got the highest ratings of the season, it was the best Lana episode in the entire season, and Lana=ratings. Hee.
kdsch123
OMG, it makes total sense now. No wonder Justice got the highest ratings of the season, it was the best Lana episode in the entire season, and Lana=ratings. Hee.


Right, because they were all secretly thinking about Lana and all of them were jealous of Lex for being with her. That was the super secret motive for taking out 33.1. (bwhahahahahahaha)
RepairmanBob
I'm really beginning to believe that the CW is intentionally giving the plot away in the trailers to see what brings in ratings. The alternative, which is not implausible, is that they don't know what they're doing.
I'll take door #2.
Arista
Or if Tom Welling had not gotten huge, Labyrinth may have had Tom showing some skin.

*spews Deer Park* Brilliant.

Good ratings. It's good to have reaffirmation that the casual viewers of SV have good selective taste. Gosh, I wish I could join them.
ScrappyTheOwl
Final ratings

4.76 million viewers. Apparently, there were some preemptions on the CW's line-up, which is why the finals went down.
Scry
The hell?

Huh. Imagine that.
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