It indicates to me that TPTB decided on their direction and gave plenty of advance notice of what that direction would be. I also think they were completely prepared to lose viewers over it. To the degree that they have, probably not, but then it wasn't their idea to move to Fridays, where ratings are always low no matter what the show or network is. I agree fully that the direction of the story has contributed to a drop in the ratings, but it's not the only reason. There is never just one reason for a ratings drop.

That said, while I think TPTB are not happy with the ratings, I do think the CW is. They're pulling in their best Friday night numbers with SV and the show they put in its Thursday slot is their newest hit. As for demos, I say again I sincerely doubt SV has ever been considered a "demo" show. If making good demos was all that mattered, Dawn would have offed it long ago, because it has never consistently performed there. It seems to me SV has always been the "special case" where poor demos are forgiven because of it's overall viewership. Now that's dwindling, but it's still the CWs best Friday night performer (Smackdown aside, but professional wrestling is such a completely different animal). While it sucks for Smallville in and of itself because its ratings are far below what they used to be, it is still useful to the CW. All that remains to be seen is if Dawn thinks they'll continue to be useful on Friday nights for another season, or if it's time to finally let the flagship go for good, now that they have another show (TVD) to take up that mantle. That I don't think we'll know until November sweeps. If SV continues to bring in numbers above 2mil - or improve during sweeps - I think Dawn will take that for one more year in the Friday night slot.

It may also depend on whether or not SPN ends this year or if Kripke goes another season. Something tells me if he sticks to his original plan, Dawn won't want to lose SPN and SV at the same time, so we may get S10 by default.

Kripke has now said that while they will definitely wrap up their original arc this season, there's nothing to stop him doing something brand new next season.

ie: If The CW greenlights season 6, he's there. I doubt that will be a big factor in the renew/cancel Smallville discussion.

Absolutely agree with this conclusion, and unfortunately the entire direction of the season revolves around sex with Nois. Smallville has an established audience, it's a "cult" type dedicated core. Just as with X-files, which was also had the "death slot" yet research showed " the college-aged demographics, would watch the show just prior to heading-out for Friday evening movies or partying"

I don't think you can blame the move for the record low ratings, many of that "dedicated core" are turning it off because of bad writing & CNois, IMO. It's bad storytelling, when you see one character do all the work, & then another "steals" the payoff. Peterson & Souders need to listen to Lost's Damon Lindelof's comment: "the show would be unwise to leave fans feeling cheated with a storyline that intimated the past five seasons never happened." Yet, that is exactly what they have done this season with 8yrs of Smallville.

But don't all their contracts need to be renewed? If they get SPN as is for S6, I think yes, it'll be picked up with no problem. I know contracts aren't a CW issue, but if they can't get, say, both Jared and Jensen back (and I have absolutely no knowledge as to what their stance - if any - on a possible S6 is, so I'm just speculating), is the CW really going to want it?

And really, bottom line, axeing SV really isn't in the CW's best interest overall; if S9 turns out to be it, the CW has to find work for S&P and JH for three more years each, as their contracts are with the CW. And clearly, TW's deal included WB backed projects, one of which the CW is already preparing to add for next season. They may not have Smallville itself around, but there will still be enough ghosts to haunt them.

Couldn't the CW just move S&P and JH to a different show? Surely, Smallville won't be around for three more years (at least, I would hope not), so they would all have to be shuffled somewhere else anyway. For some reason, I don't even think TW would even care if Smallville came back next season. After reading about this new show he's producing for the CW, I have a feeling that TW re-signed for two more seasons of Smallville so he could get a deal to develop a new show for the CW. He seems more interested in producing and directing to me.

They could, but that's still an issue. They either have to make room for them on an existing project (likely easiest with JH), or they'd have to create something new. Either way, they'd have a production team and an actor that they have to either find or create work for, or pay them to do nothing.

How difficult that is I really don't know, but it's something the CW would have to take into consideration when contemplating when to end SV. Certainly, if they get an S10, they're in the same position afterward, but their contracts will have gone down a year, so instead of owing them three years of work, they'd only owe two.

Well, I would hope the CW is already trying to develop new shows, so I don't think it would be that big of an issue to move S&P. Didn't two of the producers from last season go to Melrose Place? JH could really go anywhere.

An article on Smallville's tanking ratings here; says show is fading into obscurity.

If they decide to give Melrose another year, then S&P would just go there. They're already tight with the ex Smallville producers and JH would be a natural fit on ANY of their line up.

According to a JA interview all 3 of them are signed on for S6. However, I've read in other places that Kripke only has a 5 year contract. In either case I don't think it matters, if SPN gets picked up for S6 which is likely since the show is almost eligible for syndication which is generally a factor in keeping a show on the air. Syndication might generate increased audience attention for the original (NCIS) or the money made off of syndication and DVD sales might encourage WB to subsidize some of the production costs.



Contracts are broken all the time. I don't understand the logic, that The CW would keep a show on air just b/c 3 people are under contract.


I'm not sure MP is going to get a second season, unless Heather Locklear pulls a miracle. However, if they do, I'd like to see JH on MP he'd fit right in; he'd also work on 90210, GG or OTH. I don't think finding JH a job is a major concern for The CW.

Also, it's not like The CW isn't developing new shows for next season, they already have a mid-season replacement lined up and will start ordering pilots soon. IF (and that's a big if) they were somehow obligated to keep JH and S&P employed rather a buy out their contracts they can easily find work for them.

They actually have three mid-season shows lined up, IIRC.



Thanks, Babydee. Nice to see the media being honest about how bad the ratings are. This article is still tending to blame it on the Friday night slot, however, and I disagree with that; as I said above, I think the show could have managed higher ratings despite the move if they'd done more to hang onto their audience. Fans DO know Smallville exists; they're just not watching it.

Back in May when the Smallville finale drew 3.1 million viewers - indicating that the show had lost over a quarter of its viewers compared with the premiere - DO declared the operating parameters for season 9; so long as SV stayed above 2 million, the CW would consider its performance adequate. I was one one of those who expressed incredulity that she could countenance the loss of a further one-third of the audience as representing an acceptable performance.

One presumes that in arriving at that publicly-stated position, DO et.al gave due consideration to the predictable consequences of a move to Friday as well as potentially significant repercussions that were contingent on the producers' choices as regards the general direction of the storyline; so, although we see SV 44% down from this time last year, it's not unreasonable to identify it as performing in accordance with expectations; in fact, there's room for a continued viewer exodus, because Smallville can shed over half of last season's audience before CW will identify it as having hit the buffers...

I remain perplexed as to why these numbers work for DO, but the plain fact is that six months ago, she supplied SV with what was effectively "permission to tank". Of course, it may be that SV's current numbers are lower than those anticipated when this policy was adopted, and that its decline is ahead of schedule - but we've no way of knowing if it has departed from the predicted track. Nevertheless, one is obliged to shake one's head and concede that the current numbers for Smallville place it securely within its guaranteed limits of viability; the corollary of this is that having allocated Smallville such astonishingly modest performance targets, the consequences of any failure to deliver could be both swift and brutal; if/when it dips below 2m, I could see the current season being dumped unceremoniously...

I agree with both of these. I really have no interest in watching *superwhatever* have sex in the first place but especially with nois. It's difficult enough when she's shoved in my face and now, she's shoved in my face in fantasy sexscapades with this guy who's supposed to be superman who was already struggling (for few years now.....) to actually be superman. I can only forgive bad storytelling so many times.

Right - I know where Smallville is but I really haven't been given a reason to watch anymore, so I'm not. There's no payoff and if *they're* planning on paying off, *they* need to do a hell of alot better writing the stall to the payoff and really, at this point - why is there even still stalling?

Are all 3 scripted shows? I thought it was Life Unexpected and 2 reality shows? I figure Life will go in the TBL slot and the 2 reality shows would fill ANTM slot, as doesn't that only go for half a season?

It's all in the writing and these writers have no imagination. They have the writers to thank that this show is going under. Too bad too because if they new what "Continuity" meant, there would have been a lot more interesting episodes to write about. This concentration of the old "Lois & Clark" crap is bringing this show down. They should hire writers who have some knowledge of the Superman mythos.

I agree with the poster who said "This is supposed to be "Smallville", but we're just not watching it". What the hell are we watching anyway? If they were going to rewrite the mythos, then they should have kept Lex and Lana in the picture. They should somehow get some of the old cast members back too. This storyline is bizarre.

I so agree with Catwthefiddle - this fantasy sexcapade that Lois is having with "The Blur" is so stupid. Please - enough from these writers all ready. I'll be surprised if this show makes it past the first half of this season. It's awful, that's all I can say.

Yes, you're correct.



I always thought DO was blowing smoke, personally. It doesn't make sense to say that SV can pull the same numbers as a much cheaper-to-produce show and still keep the CW happy. I figured she was just saying that so she didn't look stupid if the show crashed and burned. Sort of a CYA thing.



I wouldn't say it was "guaranteed" anything. Even if DO wasn't blowing smoke about the two million figure, what about the crushingly bad 18-34 demos? Absolute numbers aren't everything, particularly not as far as the CW is concerned.

The press releases from the CW about VD certainly indicate they're happy with VD's performance in the demos, so moving SV has been a success in that sense-- it's perked up the demos on Thursday night, a slot that clearly matters a lot to the network. So DO can reasonably be happy about that. I doubt she is as happy with SV's performance on Friday night, but only time will tell for certain. Personally, I don't expect to see it renewed, and I wouldn't be surprised to see the CW kill Friday night entirely next season, honesty.

1) Where is the idea coming from that the CW has a contract with Souders/Peterson? I recall the CW signing SDK up for a talent contract and that's how he ended up on SV and I know Variety reported it when Justin Hartley signed a holding contract with the CW, but if there was a similar announcement with S/P, could someone provide a link? I'd be interested in more details.

As far as I know, Souders/Peterson work for WB Studios/Rollins whatever production (the production company that makes SV). Back when they did the Graysons pilot, I felt the CW was trying to S/P a shot at another gig bc the show was too expensive for 4 producers and the CW was trying to help out WB studios to cut their SV payroll bc it would be mutually beneficial for them to do so, not that the CW had any legal obligation to do it. When the Graysons didn't work, I believe Slavkin/Swimmer were given the shot to do Melrose Place for the same reason (i.e. One of the producing teams had to go bc the payroll was too high. )

2) That Alpha Lock article used household shares...no seriously, household shares? Why on earth would anyone write a ratings article using perhaps the least informative, least helpful number that Nielsen provides?

Smallville and Dollhouse ratings do blow, but that's as obvious as saying water is wet. There was nothing insightful in that article imo.


3) SteveWright - The analysis of a returning show is always year-to-year bc that's how ad buyers look at it. Ratings decline over the season for virtually all primetime shows because overall tv viewership declines over the course of the season. I've said this before, but warm Spring weather = fewer people watching primetime tv. The end of the school year also probably detracts from tv viewership in the Spring. In a way, yr2yr comparisons work in favor of most shows bc media analysts don't hold their lower spring ratings ag. them. They acknowledge there could most likely be a ratings rebound in the Fall. They don't presume that audience was lost permanently.

There is a little bit of gambling in ad buying. Ad buyers would like to get a good deal. Yr2yr increases hint at a show on the rise and encourage ad buying to get a bargain before rates go up. Modest yr2yr changes = security for an ad buyer in that they can feel more confident what kind of viewership the show will have. yr2yr declines send off red flags that a purchase may end up being overpriced for what the show actually delivers and safety net guarantees may actually be the most the ad buyer will get out of the deal.

4) DVR numbers. I forgot to make this point. People were asking how important they are. Smallville has always been one of the most DVR'd shows on tv. And you can see in the ad rates charts here, that despite this, Smallville has some of the lowest rates on the CW.

I don't think anyone was saying it was necessarily insightful, but just that it's good to see an article acknowledging the SV numbers are really bad. TV By the Numbers continues to indicate SV is likely to be renewed. I'm always happy to see articles that suggest it isn't exactly a sure thing:-).



I'm glad you asked that. I thought I'd missed something. If the CW does have a contract with SP, I pity them. Really. It takes talent to alienate half an established show's fanbase so rapidly, but perhaps not the kind of talent the CW wants to continue paying for:-).

I figured she was blowing smoke too, frankly every indication is that SV only got renewed b/c the rest of the shows on the network were hurting. I'm pretty sure SV like ECH and Game are just stop gaps on the Friday night schedule until they either get rid of the night or find a decent show they can place there...I wonder if they would consider doing a Friday night movie schedule?

I just can't understand how getting marginally better numbers than shows that cost considerably less to produce would be a good thing but people have been calling DO an idiot for years and I think getting rid of Smackdown was rather stupid.


I read somewhere that Wednesday and Thursday nights are prime realty, they're like the most lucrative nights as far as ad revenue. I'm not sure if that applies to all networks, maybe just the big 3 but it would explain why The CW is so happy with TVD/SPN pairing as it's given them their best Thursday night demos (18-34W) ever. TVD has increased SPNs' demo which helps both The CW and SPN. So, I do think DO made the right call on there. Maybe, that'll save her job for another year.

I like the TVbythenumbers guys, but I skimmed over their analysis. I see where they are coming from for the main 4 networks and that looks sound to me for the most part, but they're ignoring the CW's business model is Ann Taylor, not WalMart and that's a pretty big difference to disregard.

Marc Berman at Mediaweek already said "I think it is safe to assume this is the final season of Smallville." Smallville has lost *HALF* its audience from last year. It'd need a miracle to be renewed.
http://pifeedback.com/eve/forums/a/tpc/f/6...451/m/578108642



morrigan - Ads on Wed and Thursday usually cost more bc they are the last nights for advertisers to inform people about weekend events like movie openings, weekend sales etc.

Cool, I wasn't imagining it. I never saw an explanation as to why those were more costly nights, just that they were. That makes sense, I'm more likely to make movie plans or remember a weekend sale if I see it on Thursday than Monday.

Dollhouse-shows-enormous-dvr-gains

The CW's "Smallville," which also airs Friday nights, likewise gained 50%, tying "Dollhouse" for the biggest percentage gain.

Big Gains for Cult Shows

According to Nielsen data released today, both "Dollhouse" and "Smallville" added 50 percent more adults 18-49 from DVR viewership (live plus same day vs. live plus seven day). "Fringe" went up 39 percent, while "Melrose" was up 37.5 percent.

Of course, the percentage gains were over relatively small bases. "Dollhouse" and "Smallville," for example, went from a 1.0 rating to a 1.5 when DVR viewing is counted-- still pretty puny, but a sign that there's more of a viewership base for those shows than overnight ratings would suggest.

It's very logical that a Friday night show would get a big boost from the DVR ratings. That puts Savior's final rating around the 3,8mil viewers area. Now we can make some comparisons to last season, but unfortunately only as late as Eternal. I haven't found the DVR ratings for the final 4 episodes of the season. Eternal did 4,55 in it's final + DVR rating. I don't think that any other episode has ever had a final + DVR rating below 4 million.

Of course i should mention that Stiletto, Beast, Injustice and Doomsday's DVR rating was never announced, so they could be even lower than Savior...

I seriously doubt that MP is going to be saved by DVR numbers, especially when only days 1-3 account for any revenue and I believe day 2/3 only account for partial revenue. It's grasping at straws, for SV and Dollhouse. Hell, DVR numbers put SPN up over 4 million for the premiere but it's not going to "save" SPN either.

Everyone knows that people DVR shows and watch at a later time. I asked the same question 2 weeks ago when they announced the gains for SPN and I was told it basically amounted to bragging rights. There are numbers that are only released to the network that include days 1-3 DVR stats which might help a show out but the only people who really know that for sure are the network suits.

Yes, I am aware of DVR numbers. I used to watch T:SCC and I adore Dollhouse. However, T:SCC, despite having huge DVR returns, was canceled. Dollhouse has huge DVR but was the LOWEST rated scripted show in twenty years to get a season two pick up per IMDB. It was renewed most likely not because of ratings but because Fox wanted to see if it had another Firefly on its hands (which is still a massive DVD seller about six years after cancellation) AND because motivated fans campaigned and crashed their phone lines.

SV DVD sales are down, their isn't enough of a unified fanbase, IMHO, to go to bat for it, and frankly, it's NOT a first year show. Dollhouse, Fox gambled on and lost, because it was new and might gain an audience. A show going into year ten is not going to gain new ratings. It's only going to lose, IMHO, as the trend has been starting with about past Lana arc of going down, down, down.

Even if one says that Dollhouse and Smallville are similar, can anyone honestly look at DH's numbers and go "it'll be renewed, no problem!" Doubtful.

Re: 50 percent DVR bump --Of course only the DVR numbers that include viewed commercials within I think it was 3 days makes any real impact on the ratings. Advertisers don't care about the bodies not watching their thirty-second spots.

(Edited to note I was a very slow typer and others pretty much already said what I wanted to say.)

Dollhouse is essentially toast, they only had a 13 episode pick up for this season. They're probably already filming episode 11/12 this week. If they were going to get an extention it would have come by now, IMO.

I agree, FOX gave it a second shot b/c of the Firefly DVD success.

ETA: Just had a silly thought about DVR numbers.

SV went from a 1.0 to a 1.5 (in 18-49), let's assume that it increased 50% as well in target demo so it went from a .9 to a 1.35
SPN went from a 1.5 to a 2.0 (in 18-34W - target demo)
90210 went from a 1.92 to 3.32 (in 18-34W - target demo)
Melrose Place went from a 2.12 to a 3.26 (in 18-34W - target demo)
Vampire Diaries went from a 2.33 to a 3.83 (in 18-34W - target demo)

Don't the numbers just negate themselves? I mean if SV was the only show on The CW to increase then I could see the arugment but SV increased and so did the rest of the network (as well as other shows on other networks).

So, the bar just got higher all around. I can see why these don't really matter, yes SV went up but then so did every other show on the CW, so SV is still down in comparison.

Nielsen TV Ratings Shows Most Watched on DVR

Of course SV is the most watched on DVR. It's the only way to skip over Nois. JMHO.

If Dawn can figure out a way to make money from shows she can't sell commercials time on, more power to her. I'm sure the industry will laud her innovation.

In the meantime, one thing that interests me about DVR numbers is the conservative inertia they represent. Someone who once enjoyed Smallville but didn't bother to delete it from their "season pass" may choose to watch the episode sometime in the following week when they run dry on the stuff they are actually eager to see. That doesn't necessarily indicate a lot of enthusiasm, but some interest. The question that I will be watching is if those DVR numbers start falling over the coming weeks as more folks figure out it's not worth their time to watch this crap period.

Seriously? This describes me, pretty much. I watched the premiere live but "Rabid" I just recorded for the sole purpose of being able to FF through Lois/Clois scenes. Between eliminating the drivel and the commercials, it was a quick read. Swift but still vomitous.

I just read that the 50% increase was in the demo. The overall rating was 3.389. I think that Dawn will still be satisfied, especially with the demo ratings, but the show has lost about 1.5mil viewers since the fall of 2008...

Finals for "Rabid," posted to pifeedback by Travis Yanan:

Smallville
- 2.279 million viewers
- 1.4/3 HH
- 0.9/3 A18-49
- 1.1/4 A18-34
- 0.7/3 W18-34

Where did these numbers come from?

SV doesn't seem very popular to me in the 18-34 Women demo Dawn lusts for. It's steadily low there and it lost viewers for finals even with no pre-emptions. Huh.

They came out on 9/30 Auisello

SV and TVD 3rd week DVR numbers are out as well, both shows went up around 25% with the +7 day information. I wonder if all shows follow that pattern and the DVR decreases as the season goes on?

Oh ok, those numbers aren't for this week, thought I was seeing things over at TVbythenumbers.

Smallville stayed very steady in regards to DVR viewership last year.

Whether their contract is with the CW specifically, or WB Television, I'd say it's been made very clear that any opportunities beyond Smallville are limited to the CW itself. Even TW's new production is going straight to the CW, so to me, a contract with WB Television pretty much is a contract with the CW.

Four episodes in a row, and five out of the last six,(from Stiletto, I think) are the lowest rated shows in the history of the show. Each week the numbers fall even more. Not a good sign.

Huh.......? Sure they numbers are lower(Friday night) but they aren't going down every week.

Smallville S9 *Final Rating
#1 Savior ~ *2.57mil. & Live+7= 3.39mil.
#2 Metallo ~ *2.24mil.
#3 Rabid ~ *2.28mil.

"Metallo" was pre-empted in a huge market. Without the pre-emption, it's ratings would've been higher, maybe in the 2.3 mills.

"Rabid" wasn't pre-empted anywhere. So the slightly higher ratings compared to "Metallo" is no indication that the ratings are improving.

I'm just going by the numbers out there, not the woulda, shoulda, mighta been numbers.

The "numbers out there" show that SV is doing extremely poorly in both numbers and the demo that matters most to the CW. The fact that "Rabid" barely escaped being yet another "lowest rated SV episode ever" doesn't change the fact that the ratings are sucking in a huge way.

Completely agree, no matter how much spin is done in terms of the #s, the ratings W/DVR are down 30% from last fall's DVR average. The 2.279 is the 2nd lowest in history of Smallville & would be lowest without the NY pre-emption. Again the show is in the 9th season, they will not be suddenly adding viewers, only purging them with the story they are telling. What will happen this Friday when Ugly Betty premiers, it likely won't hurt the overall rating too much, but what about the terrible W 18-34 demo which was again a .7. How much lower can it go before Smallville fails to be a viable money maker. Yes the show sells DVDs, but at a lower rate then past seasons & the dvr in 18-49 demo increased 50%, but the real answer to that is who cares. Dollhouse increased huge as well & their is about a 5% chance that show lasts the year. For the people still watching Smallville, be thankful Dawn has nothing to put in place because you will get your full season, but when the ratings are under 2.0 this spring, don't be looking for S10 next fall. Odds of that happening are getting lower each week. Jeez the CW network itself may not make it to next year the way their line-ups are going.

From 2.23 to 2.28 is about a 2% increase which is not statistically significant and, I assume, will not fool the beancounters, advertisers and Dawn. Adding about 50k more viewers is just, IMHO, not enough to sell tampons too.

With whom someone has their contract is not a small matter. Souders/Peterson work for The WB studios which itself sells their tv shows to many different networks and do NOT have an exclusivity agreement with the CW. So why you think Souders/Peterson would have such limited options as to be stuck with the CW if SV is canceled, I'm not sure. AlMiles didn't work for the CW after leaving SV. Beeman and a bunch of other SV folks went to work at Heroes before that show started to implode. Steven DeKight, who actually did have a talent contract with the CW, is going to produce a TV series on Starz now. Once producers are off their shows, they're off their shows and they're free agents unless they have talent contracts. And I can't think of an example of the CW trying to keep producers of their canceled shows around by finding them other projects. I don't think they have the extra money to spend on talent contracts anymore.

The situation with Souders/Peterson and Slavkin/Swimmer and the pilots was unique. The CW was giving them a shot to help the WB out bc it benefitted them as well and it didn't cost them anything bc they needed new shows to be produced and were going to have to pay someone to produce them anyway. Which is the same deal with TW. The WB has to greenlight pilots to look for new shows all they did was give TW's production co. the opportunity to show them what they could do. It didn't cost their budget to increase. They would have given *someone* that opportunity, by letting it be TW they earned themselves some easy goodwill.



Bitterswete - You are being so patient. Kudos. And of course, you are correct, NYC is a huge market. NYC is the largest TV market in the US. It accounts for 6.5% of the total US tv viewing audience. So a preemption there limits you to maximum 94% coverage right off the bat. The fact that the ratings didn't go up when full coverage was regained indicates a decline in interest.

Sweet, I'll take those odds since Fox has sent out a press release saying all episodes of Dollhouse will be aired.

“We’re going to run all the episodes,” said Fox scheduling chief Preston Beckman. “We’re not saying we’re happy with those numbers, or accept them, but we don’t have to overreact. During [November] sweeps we might have to jack up the numbers a little [with other programming], but we plan on completing the order for this show.”

http://tvbythenumbers.com/2009/10/12/fox-w...dollhouse/30262

Smallville Season Ten is looking better and better. Geaux Smallville!

Yes, but the order was only for thirteen episodes. I think the original poster meant there was very little chance of the show being upped to a full season. In fact, the quote you cited makes it pretty clear that they have no intention of doing so (the rest of the quote says they'll make that decision later, but they sure don't sound enthused at the prospect). I bet the CW is wishing they'd only ordered a half season of Smallville about now, too:-).

I totally disagree. I don't think it'll be curtains before the end of S9, but no way, IMO, will there be a S10. The numbers speak for themselves and I'm thrilled that this sad excuse for what used to be a good show will be put out of its misery.

This time next year, it'll all be a distant memory.

Wait a second, Dollhouse DVD's sell like shit.

It only sold $1,826,333 in its first week, then fell off the chart the following week.

That reasoning does not fly when faced with facts.

Ok, then by that logic Smallville is a shoo in for renewal since it DVD sales blow Dollhouse's out of the water.

More good news, thanks for that.