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wrighty555
The ratings I believe were a bit better and the 2 episodes before the finale were horrendous. I think they will rebound because we will have a MB driven episode. Plus Brainiac figures heavily in the final two episodes so people will tune in.. Plus Smallville season finales are almost always very good(sometimes great).
LilyGil
The ratings were better last year when it aired opposite American Idol?
Tiablue
Tiablue - Why do you expect Smallville's ratings to go back up? I noticed that all the ratings for last Thursday night were down (people were probably traveling on Thursday to take advantage of the long holiday weekend) so that's probably a good bet. However, you specifically mentioned Monday night ratings on the Wb went back up. Are you attributing the decline in Smallville ratings to something on the network level, and if so, what?

As I have said before its not just the Wb that is down it is all the networks. Its just WB has been hit the hardest because of it coming back from hiatus at a bad time. Day light Savings, Easter travel, and Spring Weather so people stay outside instead of watching tv have all been factors in the the low ratings. The ratings should get back to normal this week after Easter and when everybody is use to the Spring weather and Day light Savings.

Final number of viewers for Smallville was 3,940,000. That's definitely a season low. It may tie for a series low. Gilmore Girls also decreased slightly from last week. Its final numbers were 4,130,000. Supernatural's were 3,620,000 with St. Louis preempted for hockey. Everwood's were 3,630,000 with no preemptions, so its basically in a dead heat with Supernatural. Nobody is going gangbusters at this point. Supernatural's numbers since it came back from hiatus March 30 have been right at the same place--3.59 million, 3.67 million, and 3.6 million last week. People are taping Supernatural and watching CSI. Moving to Thursday was supposed to help Supernatural with the "compatible" Smallville lead in, but Supernatural earned higher numbers after "incompatible" lead in Gilmore Girls. So much for the genius of the network bean counters and planners. Smallville's numbers have dropped like a rock since March 30--4.78 million, then 4.2 million, and now 3.94 million last week. That's what you call a precipitous plummet. I know what's happened to Smallville. Too much Lana angst, not enough Clark story. TPTB really need to fix that. What was Smallville's highest rated episode this season? 6 million?

LilyGil, What is your problem with your Smallville hate and that you keep rubbing the Smallville ratings decline in our faces here. Are you pissed off that Supernatural keeps decreasing little by little and keeps having season lows since coming back. When Supernatural first came back it had 3.76 million not 3.59 million so basically Supernatural hit a season low last week.
LilyGil
On the contrary, I'd prefer it if Smallville did well. I used to like it. It would be nice if it did well again. I'm peeved that it's numbers have gone down because of poor writing when a more favorite show of mine was moved from a timeslot where it was performing well to be a lead out for Smallville, yes. I'm very ticked. As for me hating Smallvillle and projecting "the hate", respectfully, I believe you have that backwards.

All Smallville has to do is quit with the Lana nonsense and it would be healthy again. It's obviously hurting Smallville pretty badly at the moment. I'd much rather Smallville be doing the robust 5 million plus numbers that it was doing before.
Omar G
You've been warned, Tiablue. Attacks on other posters won't be tolerated here.
BadToad
Watching the ratings for the next 2 weeks should be interesting. The upcoming episode, Mercy, is being promoted as a Lionel/Martha episode primarily. The promo for it features Clark saying that Lionel knows his secret. The promo pics on the net were heavily Lionel/Martha/Clark, with a few Clex pics, and a Chloe appearance. Now, the week after that, with Fade, I think they are going to promote it heavily as Clark freaking out over Lexana. And I truly don't believe thats something that too many people are waiting on the edge of their seats to see. I'm sure people will tune in for Oracle and Vessel, but I think the ratings for these next 2 shows will truly tell the tale of the shows fanbase. IMO
VersesBatman
Isn't there going to be a trailer for Superman Returns at the end of the finale?
PepSinger
Final number of viewers for Smallville was 3,940,000.


This is terrible. I really do hate the promo department at the WB. They have provided us with some truly BAD promos since the hiatus. They need to be on point with promos, ESPECIALLY after a long hiatus. I truly think the promo department has thrown up their hands to do a good job since there will be no more WB in the fall.

And I'm sad to see TW's directorial debut with such a low number.
norahcynthia
I don't understand it. Hypnotic and Fragile aren't the strongest SV episodes ever, but they aren't terrible either and they're certainly better than alot of the S4 episodes. And Void was really good. So why the declining ratings? Smallville's ratings always go down a bit after a hiatus but they really should have steadied out by now and started going back up. Let's hope they start to improve some in the next episode.
PepSinger
I don't understand it. Hypnotic and Fragile aren't the strongest SV episodes ever, but they aren't terrible either and they're certainly better than alot of the S4 episodes. And Void was really good. So why the declining ratings?


I could understand Hypnotic having bad ratings because the A plot wasn't good, and they didn't even say anything about Brainiac being back. Void was a better episode than I thought. Also, if you didn't read spoilers or TV Guide, I don't think you would have had a clue as to what the A plot of Fragile was.
jayseyfield
I don't understand it. Hypnotic and Fragile aren't the strongest SV episodes ever, but they aren't terrible either and they're certainly better than alot of the S4 episodes. And Void was really good. So why the declining ratings?
I don't get it either. Of course I never got why this show did so well on Thursdays so it's consistent in that respect.

I'm glad and bummed out about the ratings. Glad because the recent episodes have been so brutal that I'm glad the ratings are bad. But I'm bummed because I just like the shows I watch to do good on principal alone.

ETA: I bet Mercy is either going to have as much or worse ratings than Fragile. Just a thought.
LilyGil
Hopefully it will be better ratings. It had better go up this week, because it sure won't go up next week. We're already cursing over it in the Supernatural forum so you all may as well know since it affects you, too. The Thursday April 27 episodes of Smallville and Supernatural will be preempted in Los Angeles for sports.

I'm sure being preempted in the second largest market in the country won't hurt too much. Are we allowed to swear?
wrighty555
Are we allowed to swear?


Til your hearts content. :)
LilyGil
Fuck.

A girl at another board said there was a crawl at the end of Smallville and Supernatural tonight saying that if you get KTLA WB out of Los Angeles, next week's episodes will be shown on Friday the 28th. I'm not preempted myself, but I'd rather it were my market preempted if one had to be preempted. My market's a little smaller than the Los Angeles market.
wrighty555
No worries. If they are off I'm sure they will put that into account.
LilyGil
I feel better now. It's being preempted for a good cause.

A Clippers game. sulks
Manddoo
Any news about Mercy's ratings?
wrighty555
From zap2it....

"Survivor: Panama -- Exile Island" won the 8 p.m. hour for CBS with a 9.7/16. ABC's "American Inventor" took second with a 4.0/7, beating reruns of "Will & Grace" and "My Name Is Earl" on NBC. An hour of "That '70s Show" averaged 2.8/5 for FOX, topping the 2.6/5 The WB got from "Smallville." UPN trailed with "Everybody Hates Chris" and "Love, Inc."


They went down again. However everyone is going down on Thursdays for some reason. Suddenly Smallville being a shoo in for renewel is a bit iffy.
KatieFlirth
Fast Nationals for Mercy. Even lower numbers...

zap2it.com
An hour of "That '70s Show" averaged 2.8/5 for FOX, topping the 2.6/5 The WB got from "Smallville." UPN trailed with "Everybody Hates Chris" and "Love, Inc."


ETA: Hee. wrighty beat me. And I wouldn't be concerned about the renewal at this point. The ratings are sinking but so are for all The WB shows. It's not something happening with Smalville only. Besides, I hope next season the episodes will improve. Since the show came back from the hiatus, there wasn't only one episode that got my complete and full attention. And last night's was just dull. As were Hypnotic and Fragile. Void was a little better than these, but that really doesn't say much.

[...]Among adults 18-49, CBS' 5.3 rating was more than double that of its closest competitor, NBC (2.6). ABC finished third in the demographic with a 2.4, with FOX not far behind at 2.2. The WB averaged 1.8 and UPN 1.1.

And these two networks are about to emerge...

As for Mediaweek, Massena1, they'll be back next week with the daily programming insider, but I'm sure K-site will put up the final numbers sometime later on, so we can compare the numbers.
Massena1
I find it helpful to actually post the last few weeks ratings for comparison. Since zap2it.com uses Fast nationals and Mediaweek uses Metered Market Household Ratings that result in 2 different sets of numbers unless the comparison numbers are posted, people often get confused. They compare apples to oranges.

"Void" got a 2.6/4 on Zap2it.com

Zap2it for "Fragile":

"CBS started the night with "Survivor: Exile Island," which drew a 9.1/17 at 8 p.m. The first of two hours of "American Inventor" posted a 4.1/7 for ABC, topping repeats of "Will & Grace" and "My Name Is Earl" on NBC. "Smallville," 2.4/5, put The WB in fourth, ahead of "That '70s Show," 2.4/5, and "The Loop," 2.2/4, on FOX. UPN brought up the rear with "Everybody Hates Chris" and "Love, Inc."


Using Zap2it numbers, Mercy's 2.6/5 is an improvement over last weeks' 2.4/5 "Fragile" and the previous week's 2.6/4 for "Void." Unfortunately, it's still not back up to 2.8/5 that "Hypnotic" got which was already low for the season. And "Hypnotic" had the advantage of going up against reruns on UPN. However, as the show gets closer to the finale, and if Brainiac returns, I think the ratings will continue to go back up.

And yes, it seems like the numbers across all the networks are down on Thursday for some reason lately.
wrighty555
I'm just worried. I want them to have a full season to wrap this show up. I know they will probably be renewed, but now I'm a little bit concerened. Plus I think combining them with Supernatural may not have been the best idea.
LilyGil
Supernatural performed better when it was paired with Gilmore Girls. As for Smallville, the final numbers will tell the story. It seems too all over the place to even hazard a guess. I'm irked that the programming insider is gone.
JustinCase
Smallville won its hour among males 12-34, and Supernatural had its best showing since January. Both are locks to return... probably on the same night.
norahcynthia
Someone on another board said that Smallville has lost 30% of its audience since Reckoning. Does anybody know if that's true or not, and if it is, is that a significant number?
scout1279
Perhaps, like me, people were trying to forget that "Reckoning" ever happened, but accidently wound up forgetting that the entire show even existed.
Rosslyn
I'm sure this has been said a million times before, but I think the ratings would climb again if we made Clark's journey to Superman the A plot and made the romances the B plot.
VersesBatman
If the writers haven't gotten that by now, they never will.
LilyGil
The final numbers for April 17-23 are now available. These are the numbers the networks pay attention to.

finals

Smallville received 4.41 million viewers, its highest numbers since being back from March hiatus (yea!) Other numbers of interest

Gilmore Girls--4,310,000
Supernatural--3,990,000 (also the highest since March hiatus)
Everwood--3,820,000
Seventh Heaven (now that its official the CW wants it back)--4,850,000
Veronica Mars (hit with preemptions in NY, the country's biggest market)--1,910,000
wrighty555
Cool.. It's the highest viewed show (is that even a real term?) on the network. I don't count 7th Heaven, because seriously people, why? This will most likely seal a renewal. Especially since the last 3 episodes are coming and their numbers usually climb.

Memo to TPTB: Look what happens when you have very little Lana and you actually promote the show without Lana or Clana angst.
Cynthia187
Hmmm...I wonder if the Lexana kiss that I saw while watching Charmed last Sunday, will sink the ratings a bit? I caught a glimpse of that kiss and I was traumatized for the rest of the evening. Yuck!
Massena1
So to keep the numbers current:

1. Arrival........ 5.9 million viewers.
2. Mortal........ 5.9 million viewers (WB Network)
3. Hidden........ 5.9 million viewers.
4. Aqua.......... 6.4 million viewers.
5. Thirst......... 5.8 million viewers ( WB Network & USA Today)
6. Exposed...... 5.4 Million Viewers
7. Splinter....... 5.5 Million Viewers
8. Solitude...... 6.0 Million Viewers
9. Lexmas....... 5.4 Million Vewiers (ABCmedianet.com)
10. Fanatic..... 5.5 Million Viewers
11. Lockdown.. 5.0 million Viewers.
12. Reckoning.. 6.3 million Viewers.
13. Vengence.. 5.4 million Viewers.
14. Tomb.... 5.4 million Viewers.
15. Cyborg.... 6.2 million Viewers.
16. Hypnotic... 4.8 million viewers.
17.Void... 4.2 million viewers.
18. Fragile...... 3.94 million viewers (ABCmedianet.com)
19. Mercy..... ...4.4 million viewers (ABCmedianet.com)
kdsch123
I can't believe more people watched "Aqua" than watched "Mercy". Darn "Reckoning", Darn "Dead/Not Dead Lana"!

Sorry, I'll go back to the bitterness thread now. ***slinks off to sob and rail against the TPTS****
PepSinger
Seventh Heaven (now that its official the CW wants it back)--4,850,000


The CW hates me.
BadToad
I can't believe more people watched "Aqua" than watched "Mercy".


Thats not really suprising. Aqua was coming off a really strong 3 episode opening arc, and it had the comic book appeal b/c it was Aquaman, and it also had quite a lot of promo for it. The show itself was pretty bad, but I know a few people that tuned in for the curiosity factor.
PepSinger
I can't believe more people watched "Aqua" than watched "Mercy".


Hence the title of the thread. Ratings don't always equal quality.
VersesBatman
Thats not really suprising. Aqua was coming off a really strong 3 episode opening arc, and it had the comic book appeal b/c it was Aquaman, and it also had quite a lot of promo for it. The show itself was pretty bad, but I know a few people that tuned in for the curiosity factor.

That's right. People had high hopes back then. It actually looked like SV was going back on track.

Then Reckoning happened.
Orestes96
Hence the title of the thread. Ratings don't always equal quality.
Word. There's no justice in the world. At least Mercy did better than Fragile. Apologies to TW (he did a good job), but that ep. bored the heck out of me.
Then Reckoning happened.
VersesBatman knows whats up.
VersesBatman
Also check out the difference between Cyborg and Hypnotic. That is quite a dip.

15. Cyborg.... 6.2 million Viewers.
16. Hypnotic... 4.8 million viewers.
Anubis48
This is for those of you recieving the Basketball playoff game in the Los Angeles area (and possibly the Denver area too?) instead of Smallville can catch it tomorrow night, Friday, April 28th. same 8:00PM time, in LA anyway.

Source: http://tvlistings4.zap2it.com/partners/gri...?partner_id=lat
Chiriru
Saw these posted at KSite...
I got this from MediaWeek.com

WB/Thursday
8:00 p.m. Smallville
Overnights: 3.3/ 5 (#5); Viewers: 4.47 million (#5); A18-49: 2.0/ 6 (#5).


Help with meaning? These things confuse me every time.
KatieFlirth
Fast National ratings from zap2it.com

[...]CBS scored a 13.1 rating/21 share for the night, way ahead of second-place NBC, 6.2/10. ABC took third with a 4.2/7. FOX, 3.5/6, finished fourth, followed by The WB, 2.5/4, and UPN, 1.6/3.

[...]The WB got a 2.8/5 from "Smallville," topping "Everybody Hates Chris" and "Love, Inc." on UPN.


ETA: From MediaWeek

Over at the WB, Supernatural remains a relatively compatible player out of Smallville, with retention of 82 percent in the overnights, 78 percent in total viewers, and 75 percent among adults 18-49. Take a look:

WB/Thursday
8:00 p.m. Smallville
Overnights: 3.3/ 5 (#5); Viewers: 4.47 million (#5); A18-49: 2.0/ 6 (#5)

9:00 p.m. Supernatural
Overnights: 2.7/ 4 (#5); Viewers: 3.49 million (#5); A18-49: 1.5/ 4 (#5)
Massena1
It means that the ratings are on an upswing again. We don't have Mediaweek numbers for last week, but Fragile had a 3.1/5, the lowest of the season and based upon zap2it.com numbers and the final number from mediaweek for Mercy that it went up substantially. We don't however have the Overnight breakdowns.

But, for comparison:

Hypnotic Overnights: #4, 3.4/ 5; Viewers: #4, 4.60 million; A18-49: #5, 1.9/ 5
Void Overnights: #4, 3.4/ 5; Viewers: #4, 4.08 million viewers; A18-49: #4, 1.8/ 6
None available for Mercy
Fade Overnights: #5, 3.3/ 5; Viewers: #5, 4.47 million; A18-49: #5, 2.0/ 6


To interpret that for you, more adults were watching network tv last night then they were when Hypnotic and Void aired b/c the share (the % of people watching Smallville based upon the total number of adults watching tv last night stayed the same - 6 - but the raw number of viewers that represented went up to 2.0 million so it was a slightly larger viewing pool.)

To use zap2it.com figures for comparison:

Hypnotic 2.8/5
Void 2.6/4
Fragile 2.4/5
Mercy 2.6/5
Fade 2.8/5


And how the ratings looked when final numbers came out:

10. Fanatic..... 5.5 Million Viewers
11. Lockdown.. 5.0 million Viewers.
12. Reckoning.. 6.3 million Viewers.
13. Vengence.. 5.4 million Viewers.
14. Tomb.... 5.4 million Viewers.
15. Cyborg.... 6.2 million Viewers.
16. Hypnotic... 4.8 million viewers.
17.Void... 4.2 million viewers.
18. Fragile...... 3.94 million viewers (ABCmedianet.com)
19. Mercy..... ...4.4 million viewers (ABCmedianet.com)
20. Fade...........4.3 million viewers (ABCmedianet.com)
wrighty555
You also have to take into account that it was pre-empted in the LA market. That is a big hit on the ratings. So if they combine tonights viewing in LA they may go up a bit.
LilyGil
Episodes that are aired on a different day aren't tabulated into the Nielsens. The network is made aware of the numbers, but they aren't allowed to be counted in Nielsen to calculate ad rates. Nielsen is concerned with one thing only--who saw the first run commercials in the original time slot. Even though it's the 27th of April, it's officially the beginning of May sweeps. That's the reason getting preempted in such a big market sucks the big one.
PepSinger
From abcmedianet.com:

1. 7th Heaven... 5.28 M
2. Gilmore Girls... 4.98 M
3. Smallville... 4.34 M
4. Everwood... 3.77 M
5. Supernatural... 3.26 M
6. One Tree Hill... 2.87 M
7. Reba... 2.54 M
jayseyfield
Hey, Smallville might be prempted this Thursday for the Lakers-Suns game this Thursday in LA. All I can say is lucky bastards! They're like the kids that get to stay home while everyone else has to go to school.

They get to see the electrifying Kobe Bryant, acrobatic wild man Steve Nash, and a rejuevenated Lamar Odom while the rest of us get Lana..........
smallvillefanatic
They get to see the electrifying Kobe Bryant... while the rest of us get Lana..........


One arrogant diva for another arrogant diva; pretty even trade if you ask me. Though yeah, grudgingly admit that Kobe is far more exciting.
Massena1
From zap2it.com

CBS began its night with "Survivor: Panama -- Exile Island," which scored a 10.1/17 at 8 p.m. Two episodes of "Will & Grace" -- one new (5.1/9) and one repeat (5.0/8) -- put NBC in second. "American Inventor" was third for ABC. An hour of "That '70s Show" averaged 3.5/6 for FOX, topping the 2.7/5 The WB got from "Smallville." UPN went with "Everybody Hates Chris" and "Love, Inc."


For comparison:

zap2it.com figures for recent eps:

Hypnotic 2.8/5
Void 2.6/4
Fragile 2.4/5
Mercy 2.6/5
Fade 2.8/5
Oracle 2.7/5


So slightly down from Fade, but pretty much the same.
wrighty555
Remember though it's two weeks in a row that Smallville was pre-empted in the LA area because of the Lakers game. That will effect their numbers. But the WB only look at one number. The 18-34 demo. As long as that is still strong then they are successful.
LilyGil
Smallville wasn't preempted last night. The Lakers game ended up being broadcast on KCAL instead of KTLA.
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